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Hyland’s launches new kid-friendly cold product; on shelves in mass in January

BY Michael Johnsen

LOS ANGELES — Hyland’s launched a new Hyland’s Baby cough syrup for infants 6 months and older, the company announced earlier this month.

“Finding safe medicines for babies is challenging for parents,” stated Amy Fox, VP product innovation at Hyland’s. “The medicine itself was formulated specifically to cover the wide range of cold-related coughs, from the tickling cough to the dry cough.”

It’s the latest product to be folded into Hyland’s Baby line, which includes another recent introduction: Hyland’s Baby Teething Tablets.

Hyland’s Baby cough syrup is expected to first be available in natural health stores by year’s end. Beginning in January 2012, Hyland’s Baby cough syrup will be available in chain drug stores, pharmacies, grocery stores and supercenters. The product is suggested to retail at $9.99.

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Safeway gives customers flu shot incentive

BY Allison Cerra

PLEASANTON, Calif. — Safeway is helping customers prepare for the flu season by offering a new deal for those that get inoculated at its pharmacies.

Customers that get their flu vaccine at Safeway will be awarded 10% off their next grocery purchase, according to the retailer’s official blog.

Many retailers across the country have rolled out their flu vaccine programs this season. The Centers for Disease Control and Prevention recommends flu shots for everyone ages 6 months and older.

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Boiron benefits Vitamin Angel for second year

BY Michael Johnsen

NEWTON SQUARE, Pa. — Boiron USA will be partnering with Vitamin Angels, a global nonprofit organization working to reduce child mortality by connecting infants and children under 5 years with vital nutrients for the second consecutive year, the homeopathic medicine manufacturer announced Friday.

Beginning in September for a limited time, Boiron will donate a percentage of sales to Vitamin Angels from boxes of Oscillococcinum packed in a specially marked custom display. The proceeds from each purchased box of Oscillo are enough to provide one child with vitamin A for one year.

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