BEAUTY CARE

The Hygienist Hero Recognition Program is now accepting 2009 applications

BY Antoinette Alexander

WASHINGTON Johnson & Johnson Healthcare Products division of McNeil-PPC has partnered with the American Dental Hygienists’ Association to hold the Hygienist Hero Recognition Program. The program, which is designed to salute dental hygienists’ commitment to promoting oral hygiene in their local communities, is now accepting 2009 applications.

Dental hygienists are critical educators on the “front lines” of dental care, according to J&J. They are often the first and last professional to speak with patients about the importance of preventative oral care, including the essentials of a daily oral care regimen that encompasses brushing, flossing and rinsing.

Recipients selected will be recognized at the ADHA Annual Session in Washington D.C. between June 17 and 23, 2009. They will receive $1,000 donated to a healthcare-related charity of their choice, as well as the ADHA continuing education, including up to three courses at the annual session.

To learn more about the program and to download an entry form visit www.HygienistHero.com. Entries will be accepted until March 31, 2009.

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Allegro launches spring, summer designer cosmetic bag collections

BY Antoinette Alexander

LOS ANGELES Allegro Manufacturing, which is owned by Conair, is launching for 2009 new spring/summer collections under the Trina and Morella brands.

The 2009 Trina collection, a premium cosmetic bag line, features a mix of modern luxury with elements of classic elegance. The new collection features sleek textures and rich fabrics that are coupled with bold citrus tones and black and white minimalism to reflect the season’s trends. Within the collection are eight unique lines priced between $25 and $99.

For the mass market, Allegro is offering the Modella 2009 spring/summer collection. Modella bags combine form and function with their bright colors and distinctive patterns on bags that serve a purpose for all kinds of travel.

The new Modella collection includes fitted valets, three-piece weekend sets, purse kits, fitted mini-train cases and a fitted weekender made of recycled nylon. The pieces are priced at less than $15.

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EcoTools expands its lines to earth-friendly nail care

BY Antoinette Alexander

NEW YORK EcoTools, a mass eco-conscious cosmetic brush and bath accessories brand launched in February, is expanding its line for 2009 to be a mass eco-friendly nail care collection.

For 2009, the brand is expanding into a new category with the introduction of an eco-friendly nail care collection featuring products like bamboo sticks and recycled steel sapphire files. A line of liquid bath and body products is also in the works for 2009, marking yet another new venture.

In addition, EcoTools is expanding beyond its original collection, which focused primarily on bamboo, to now include brushes cased in recycled aluminum and cleansing sponges made of soybean oil.

As in 2008, EcoTools will retain its partnership with 1 Percent For the Planet by donating 1 percent of annual sales to the organization for 2009.

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