Hydration a selling point in facial skin care
Products that claim to hydrate spark some high levels of interest for consumers, so it comes as little surprise that sales of facial moisturizers are on the rise. According to data provided by IRI, sales of facial moisturizers rose nearly 3% to more than $404 million during the 52 weeks ended April 21 at total U.S. multi-outlets.
"Products that claim to hydrate and contain antioxidants generate the highest levels of interest among consumers. This is consistent with the top skin concerns in regards to aging, which include dry skin, and emphasizes the importance of moisturizing anti-aging skin care products," stated Mintel Group in its 2013 U.S. anti-aging skin care report.
When Mintel asked respondents to rank their top skin concerns with regard to aging, 44% ranked dry skin as being their biggest concern. "While dry skin often becomes more of an issue as consumers age, general skin care products are usually able to address this issue effectively," Mintel stated.
"Manufacturers may want to consider high-lighting how skin might need different types of hydration as it ages (i.e., perhaps less oily, quicker absorption, etc.). Manufacturers may also want to emphasize other issues that may be associated with dry skin and worsen with age, such as flaky or chapped skin, redness and uneven skin tone," Mintel added.
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‘Accessories’ give makeup, sales a boost
For that ultimate flawless finish, women have discovered the beauty of such products as primers, perfecting bases or setting mists — products that even skin tone, disguise fine lines and wrinkles, improve makeup wear-ability and prevent color from running or fading. In other words, they are those little magic tricks in a bottle.
According to data provided by IRI, sales of "beauty accessories," which is the category that houses such products, rose more than 12% to about $63.5 million for the 52 weeks ended April 21 at total U.S. multi-outlets. That’s pretty impressive growth, and the boost in sales is likely to continue as women search for products that improve the wear of makeup and make skin look healthier, younger and luminous.
And manufacturers are responding to the demand. For example, L’Oréal created its Studio Secrets Professional Magic Perfecting Base. The silky, lightweight formula promises to provide instant smoothing results. It glides onto skin and minimizes the look of pores and fine lines. The result: A unified matte finish that’s flawless.
Then there are products like the e.l.f. Studio Makeup Mist & Set, which acts like a hairspray for makeup. You spray it on after makeup application to set makeup in place or during the day for a quick touchup to refresh.
What’s also great is that such products generally provide incremental sales, as beauty mavens typically are purchasing them to complement their other face makeup.
The Online websites usually buy their beauty products in bulk, which in twist allows them to sell the products at an awfully low cost
At-home trend ‘colors’ nail care market
It comes as little surprise that nail color continues to be hot — red hot — as beauty mavens enjoy the self-expression, experimentation and affordability provided by at-home nail color innovation.
"The appeal and power of the nail category is both the permission to play and the accessibility in price," stated Karen Grant, VP and global industry analyst for The NPD Group. "Even for those on a tight budget, nail products offer a relatively guilt-free treat, with the power to change their options."
According to NPD’s March 2013 "Nail Care and Polish Consumer Report," more than half of women ages 18 years and older have purchased nail products for at-home use or professional nail services in the past year. While many women continue to frequent the salon for professional services, there is no doubt a dynamic do-it-yourself trend at play that is being fueled by on-trend polish shades, special effects like glitter and crackle, and more cost-effective at-home gel polish technology from such players as Red Carpet Manicure and SensatioNail.
As previously reported by DSN, it is estimated that, within the next year, gel polish retail sales will more than double and come in somewhere near the $75 million to $80 million mark, according to Joel Carden, EVP of Pacific World, which markets the SensatioNail at-home gel polish. Carden also said that, based on the findings of a recent survey conducted by Pacific World, prior to using SensatioNail, 56% of the consumers went to the salon for a gel polish manicure. Once having tried SensatioNail, only 9% of these consumers have gone back to the salon for a gel manicure.
Clearly, women are enjoying the nail polish innovation hitting the mass market, and the trend shows no signs of slowing.
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