Hy-Vee ties new diabetes lifestyle management program to on-site dietitians
WEST DES MOINES, Iowa — Hy-Vee on Friday announced it now offers a Begin for Diabetes lifestyle management program, in addition to its existing Begin and Begin 4 Kids programs. All three options are led by registered dietitians in Hy-Vee’s 244 stores across its eight-state region.
“About 29 million Americans have diabetes and managing the disease can come with a significant learning curve,” stated Kristin Williams, SVP and chief health officer at Hy-Vee. “Our registered dietitians are here to help educate and support program participants on their journey to making their lives healthier and happier.”
Hy-Vee’s Begin program provides building blocks for weight management through detailed journals and recommendations for healthier eating, including biometric screenings. More than 15,000 individuals have completed the 10-week lifestyle management program. The company also offers a four-week Begin 4 Kids program that emphasizes food groups, activity and eating for good health, along with the Hy-Vee KidsFit program and website that encourages children to get excited about moving and exercise.
“Whether the goal is to prevent or manage a diabetes diagnosis, lead a healthier lifestyle or ensure children learn about healthy eating habits and exercise, Hy-Vee is committed to optimizing each customer’s well-being at every life stage,” Williams added.
Additionally, the Centers for Disease Control and Prevention estimates that one in three adult Americans, or 86 million people, have pre-diabetes and nine out of 10 of them do not know they have it. To further address this epidemic, Hy-Vee recently launched a pilot initiative in 50 stores that helps pre-diabetic individuals lead healthier lives. The intent is that this pre-diabetic program will also be rolled out to all Hy-Vee stores in the near future.
Hyland’s partners with GOOD+ Foundation on give-back campaign
LOS ANGELES — Hyland's on Wednesday announced a partnership with GOOD+ Foundation to donate up to 100,000 pieces of Hyland's 4 Kids cough & cold products to families in need.
Staying true to the core vision of the company, Hyland's is making safe, effective and natural healthcare solutions easily accessible through this program. Leveraging the brand's top-selling products, Hyland's 4 Kids Cold ʼn Cough and Hyland's 4 Kids Cold 'n Cough Nighttime, the company is donating its products one for one, up to 100,000 bottles, each time a consumer purchases one of the participating products, available nationwide.
Hyland's Purchase with Purpose Special Offer is launching in time for Back to School season with #GiveBackGood campaign built primarily around social media with robust content to communicate the brand and products as well as GOOD+ Foundation's mission and programs.
Hyland's will also be supporting the program via digital ads, radio ads, mobile rebates and influencer partnerships. In retail stores, to make this campaign more visible at shelf, Hyland's has created special product packaging to communicate Purchase with Purpose Special Offer partnership with GOOD+ Foundation and will be replacing the current packaging during the months of August through November.
CRN’s Steve Mister welcomes new members
WASHINGTON — Council for Responsible Nutrition president and CEO Steve Mister on Wednesday published a new video welcoming new members to the association.
“We want you to get the most out of our membership,” Mister said in the video. “You’ll get the best benefit from your membership from being involed.” Mister suggested new members dive in by paticipating in work groups, committees and task forces on everything from communications and media outreach to government relations and regulatory affairs.
“Don’t forget about our many in-person events for education and networking throughout the year,” Mister added. In October, CRN will hold its industry annual symposium at the Ritz-Carlton, Dove Mountain, in Marana, Ariz. The day prior to the annual meeting, CRN will host a keynote address from Rachel Johnson, professor of nutrition and pediatrics, University of Vermont, who will speak to improving the nutrient status of American women and children by way of balance and choice in the Women, Infants, and Children (WIC) supplemental nutrition program.
CRN in July welcomed 11 new companies to the association’s membership roster, including Natrol.