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Hy-Vee promotes sustainability with new website, partnership with seafood group

BY Alaric DeArment

WEST DES MOINES, Iowa — Supermarket-pharmacy chain Hy-Vee is launching two initiatives designed to promote sustainability, in recognition of Earth Day.

The company announced the creation of a sustainability and healthy living-themed website, Hy-Vee 360, to promote its various initiatives, including its recent partnership with FishWise, a sustainable seafood advocacy group. The chain also is tying sustainability together with healthy living by using the Hy-Vee 360 site to highlight its in-store dietitians, HealthMarket departments and the NuVal nutritional scoring system, as well as information about green building practices, energy conservation, waste reduction and recycling, local sourcing and sustainable packaging.

"As a company, we are dedicated to promoting the well-being of our customers, our employees, our communities and the global environment," Hy-Vee assistant VP real estate and sustainability Mike Smith said. "This means not only operating as a good steward of the environment, but also providing our customers with the resources to live more healthy and sustainable lives."

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IHOP brings syrups home

BY Allison Cerra

GLENDALE, Calif. — IHOP has taken its signature syrups to retail.

The new IHOP at Home syrups line feature original, lite, sugar free, Rooty Tooty Fresh ‘N Fruity strawberry and Rooty Tooty Fresh ‘N Fruity blueberry flavors.

"The launch of our new IHOP at Home syrups marks another phase in our strategy to further bring IHOP awareness to consumers," IHOP SVP marketing Natalia Franco said. "The best way to experience IHOP is at one of our restaurants; with our new IHOP at Home syrups, we’re bringing our unique flavors to guests who wish to enjoy the IHOP experience in between their visits to our restaurants."

The new lineup of IHOP at Home syrups can be found in the syrup aisle at retail, mass merchandisers and grocery outlets nationwide.

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Market Track: Drug stores promoted candy more than any other category during Easter

BY Allison Cerra

NEW YORK — A new Market Track report highlighted what categories were most promoted by drug stores during this past Easter season.

According to the new report, drug stores shifted from promoting toys and games and boosted candy promotions. Market Track said "since candy is one of the central areas of focus around the event, drug stores [were] hoping to drive traffic with the additional promotional emphasis."

"In a year-over-year comparison, a definite shift in strategy can be seen among drug stores. Candy promotions start earlier, drop significantly the second week and then spike the week before Easter," Market Track said. "This could be in an effort to capture shoppers who get an early start, as well as those who wait until right before the holiday. Mass also has the highest level of promotions the week before Easter."

Market Track also noted that promotions on such items candy, food and decorations drove traffic and purchases both in the online and physical store. "As consumers continue to leverage multiple inputs into their purchase decisions, having a strategic and integrated cross channel plan is critical," Market Track noted.

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