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Hy-Vee promotes healthy living at Iowa State Fair

BY Alaric DeArment

WEST DES MOINES, Iowa — State fair cuisine usually is one of those things people should avoid if they care about their cholesterol level and waistline. But one retail chain is offering an alternative at the Iowa State Fair’s opening ceremonies.

Supermarket chain Hy-Vee and Iowa’s Healthiest State Initiative will offer ways for attendees to stay healthy, starting with a yoga session at 6 a.m. led by Andrew Salgado, a personal trainer and manager at Hy-Vee Fitness at a store in Des Moines. Iowa’s Healthiest State Initiative is an effort led by private industry to make Iowa the healthiest state by 2016.

At the grand concourse, Hy-Vee chef Andrew Kintigh will demonstrate a healthy, on-the-go breakfast. At the end of the ceremonies, Zumba instructor Katie Moulton will lead a class for an estimated 5,000 participants. The company will also have an information booth that will offer information about the NuVal nutrition-scoring system, watermelon slices, and healthy lifestyle tips and information.

"It’s kind of a secret that the fair has healthy options," Iowa’s Healthiest State Initiative project manager Liz Cox said. "The combination of Hy-Vee chefs, Hy-Vee dietitians and the Zumba instructors will show that these lifestyle choices — good nutrition and healthy activity — are available and can be enjoyed by people in all walks of life."

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Concentrated Clorox enters market

BY Allison Cerra

OAKLAND, Calif. — Clorox has released a concentrated version of its namesake liquid bleach.

The concentrated Clorox is designed to improve whitening on clothes and significantly reduce the amount of water and plastic used, ultimately helping minimize Clorox bleach’s and the company’s environmental footprint. The change reduces the typical 96-oz. bleach bottle to a 64-oz. size.

"Concentrated Clorox regular bleach was created for today’s consumers to meet the need for a product that fits their lifestyle," said Benno Dorer, SVP for the Clorox cleaning division. "The Clorox Co. has been in business for 100 years. To be successful over such a long period of time requires respect for tradition and quality, coupled with constant innovation in product improvements to keep delighting our consumers. The new concentrated bleach is just a more modern version of the same quality product that has been around for 100 years."

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MoonPie gets a makeover

BY Allison Cerra

CHATTANOOGA, Tenn. — MoonPie has debuted a new package design.

After nearly two decades since undergoing a packaging redesign, Chattanooga Bakery decided to completely overhaul the marshmallow cookie sandwiches brand’s packaging with an emphasis on a darker shade of blue that’s accented with whimsical lighter blue swirls, all creating a unique, fresh look. The company tapped The Goldstein Group to create the new design.

Chattanooga Bakery noted it is moving forward to integrate the new design in to all its MoonPie product lines.

"It had been nearly two decades since MoonPie made a major change to its packaging, so this was an important decision with strategic implications for our company," Chattanooga Bakery VP marketing Tory Johnston said. "It was time to take an honest, fresh look and to further distinguish our brand for a new generation of consumers. We love how the new packaging celebrates the night sky, overtly plays up the ‘moon’ part of MoonPie, and also transforms the white — which holds big brand equity for us—into a fluffy cloud."

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