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Hy-Vee holds SmartWater contest to boost health awareness

BY Drew Buono

DES MOINES, Iowa Hy-Vee is running a new promotion that includes a grand prize of an in-home culinary cooking class, a nutrition consultation, a $1,500 Hy-Vee gift card for a pantry makeover and a one-year supply of Glaceau’s Smartwater, as part of its ongoing plan to boost better health and wellness, according to Supermarket News.

The “Jumpstart with Smartwater Sweepstakes” runs through July 11. Along with the grand prize, there will be two first prizes of a nutrition consultation, $500 Hy-Vee gift card for a pantry makeover and three-month supply of Smartwater.

All prizewinners will be selected in a random drawing on or about July 15.

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Wise Snacks launches summer giveaway promos

BY Jenna Duncan

NEW YORK and BOSTON Wise Snack Foods has said that it will go to the streets in two major cities to launch a sampling campaign led by snack ambassadors to get the word out about Wise for the summer.

A Wise-sponsored “Snack Squad” will have a presence at high-traffic events in New York and Boston, the company has said. Wise representatives will give out $0.25 bags of Cheez Doodles and Wise potato chips.

Also as part of the campaign, players from the Boston Red Sox and New York Mets will make special appearances at the Wise snack stations. In all, the Snack Squad will visit 35 events.

Subway posters and radio spots are going up around New York and in Boston there will be subway platform posters, cards inside train cars, as well as TV and radio spots, the company said.

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New study shows caffeine may fight multiple sclerosis

BY Jenna Duncan

OKLAHOMA CITY A recently released animal study report said that caffeine might prevent multiple sclerosis, according to a team of scientists at Oklahoma Medical Research Foundation.

Researchers found that mice given the caffeine equivalent of six to eight cups of coffee per day did not develop the animal equivalent of MS, said Oklahoma Medical Research Foundation’s Dr. Linda Thompson. The finding was reported in this week’s Proceedings of the National Academy of Sciences publication.

Thompson said that coffee was effective in protecting against MS because it prevented adenosine molecules, which make up one of the four parts of DNA, from binding to adenosine receptors on the cellular level.

The National Multiple Sclerosis Society has described multiple sclerosis as an autoimmune disease that affects about 400,000 Americans.

Researchers said that they hope to use the new finding about caffeine to develop a treatment using drugs that could degrade adenosine, prevent its formation, or block harmful cells from entering the central nervous system.

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