Hy-Vee hires NBA star to promote children’s health, wellness

BY Alaric DeArment

WEST DES MOINES, Iowa — Hy-Vee has hired an NBA player to promote health and fitness among children around the Midwest, the supermarket chain said Wednesday.

Hy-Vee, which operates 233 stores in eight Midwestern states, announced that it hired Iowa native and NBA rookie Harrison Barnes, who will appear at stores and events such as the Hy-Vee Triathlon and Hy-Vee IronKids youth triathlons, encouraging participation in sports and fitness activities while also reaching to the public through social media. Barnes started this past season with the Golden State Warriors, based in Oakland, Calif.

"We’ve had the privilege of watching Harrison Barnes grow up here in Iowa and go on to succeed at the highest level of his sport," Hy-Vee VP marketing and brand image Donna Tweeten said. "We’re proud not only of the things he’s accomplished, but also the way in which he’s accomplished them — through discipline, drive and determination to be the best he can be. He’s a role model who will inspire both kids and adults to achieve their own health and fitness goals."



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NCPA partners with RxWiki to offer digital solutions to community pharmacies and patients

BY Jason Owen

ALEXANDRIA, Va. — The National Community Pharmacists Association and RxWiki, Inc., a leading pharmacy media network, announced today a new partnership that will offer digital solutions to more than 23,000 community pharmacies across the country. Through this strategic partnership, NCPA will incorporate RxWiki’s Digital Pharmacist offering as a new, cost-free benefit for its members. The Digital Pharmacist suite includes website, social media, and mobile solutions for pharmacists to deliver medication information to patients.

"With pharmacists becoming more involved in the delivery and management of patient care, there is a valuable opportunity for greater collaboration with patients to improve overall health outcomes," said NCPA president Donnie Calhoun , RPh, a pharmacy owner in Anniston, Alabama.

"The strategic goal of this partnership is to empower community pharmacists with world-class medication information and digital solutions to better engage patients within the pharmacy and from any digital device," said Donald W. Hackett , CEO and publisher of RxWiki.

RxWiki’s digital solutions enable community pharmacists on any scale to connect and engage with patients on Facebook, Twitter, and Google+. Additionally, patients will be able to leave the pharmacy with a mobile app customized for their needs.

"RxWiki’s Digital Pharmacist program has delivered measurable results for my pharmacy," said Mark Newberry , PharmD, owner of Tarrytown Pharmacy in Austin, who tested the program earlier this year. "Within the first two months, Tarrytown Pharmacy’s Facebook audience more than doubled, our customer reviews on Google+ earned us a ranking of excellent, and we received more than 300 online requests for driving directions to our store. That digital visibility translates to new patients coming through our pharmacy’s front door."

"At NCPA, we are constantly seeking new ways to help our members become more successful business owners," said Calhoun. "I am confident NCPA members will find this new Digital Pharmacist program to be a valuable addition to their NCPA membership that will help to attract new customers and increase profitability at their businesses."

"As healthcare delivery shifts toward an age of accountable care, RxWiki’s solutions are supporting community pharmacists transition into a new role as the ‘primary-care-pharmacist,’" said Hackett. "In partnering with NCPA, RxWiki will have the opportunity to connect thousands of community pharmacies and their patients to timely, trusted medication information and digital tools to improve patient medication management."

To learn more about these solutions and how to enroll, please visit

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Meet the co-chairs of the HBW Advisory Board and Education Leadership Council

BY Antoinette Alexander

The Health & Wellness @Retail 2013 event is here — a truly unique confab that brings together the Global Market Development Center and the Food Marketing Institute for a first-of-its-kind, combined conference focused on health, beauty and wellness.

“The synergies of putting together the two association’s attendees allows more collaboration between wholesale, retail and supplier disciplines that rarely come together at one event or even in their own companies,” Dave McConnell, president and CEO of GMDC, told DSN in an earlier interview. “For example, we anticipate that executives from the same wholesale/retail companies attending the two separate events will interact at levels they don’t even achieve in their own home offices, where too often silos of responsibility create unintended barriers to collaboration.”

And now, it’s time to meet the co-chairs of the HBW Advisory Board and Education Leadership Council.

Brian Bradley, HBW Advisory Board co-chairman:

In January 2013, Brian Bradley was named EVP sales and customer development of Lornamead, whose brands include Finesse, Aqua Net, Yardley and Lypsyl. Previously, he was SVP sales for Lornamead.

Prior to joining Lornamead, Bradley was SVP sales for Del Pharmaceuticals, and he held senior sales positions at Pharmaceutical Formulations, Lander Co. and Schering-Plough Healthcare Products. Bradley also spent 11 years with Whitehall Laboratories — now Wyeth — in sales and sales support positions of increasing responsibility.

Michael Petocchi, HBW Advisory Board co-chairman:

Mike Petocchi is business group manager for health & beauty care and cosmetics at Wegmans, a post he has held since 2002.

His responsibilities include health care, beauty care, personal needs, baby care and color cosmetics. Petocchi started with Wegmans in 1988 in store operations, as a GM team leader. He also worked as GM coordinator, supporting store operations, before moving into the merchandising area. Petocchi also has worked as a buyer, VMI coordinator, category merchant and supply chain manager.

Dewayne Rabon, Education Leadership Council co-chairman:

Dewayne Rabon is VP general merchandise/health and beauty care sales for Winn-Dixie, which operates 484 stores in Florida, Georgia, Alabama, Mississippi and Louisiana.

Rabon has worked for Winn-Dixie since 1979. Since joining the company, he has held a wide range of positions in both retail operations and corporate sales and procurement.

Prior to becoming VP GM/HBC sales, he served as senior director of grocery, dairy, frozen food and alcohol.

Bob Richardson, Education Leadership Council co-chairman:

Bob Richardson is the director of sales, customer and industry development for the Clorox Co.

Clorox manufactures and markets such brands as ArmorAll, 409 Cleaners, Pine Sol, Fresh Step cat litter, Hidden Valley dressings, Kingsford charcoal, Brita water filters and Burt’s Bees natural products.

He has been in engineering, management, sales and marketing with all classes of trade for more than 39 years with Clorox, First Brands and Union Carbide.


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