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Hy-Vee brings Aisle411 shopping app to customers

BY Allison Cerra

ST. LOUIS — Hy-Vee has deployed a mobile retail navigation service designed to help customers search for in-store items.

The retailer said that its shoppers now can access the Aisle411 in-store mobile shopping app within Aisle411’s iPhone and Android apps, as well as via Hy-Vee’s iPhone app.

How it works: The platform, which features retail navigation technology, a context aware product recommendation engine and an advertising server, takes in-store inventory data and floor maps, and makes them searchable and interactive via a mobile app.

"As consumers embrace mobile technology to expedite their daily tasks, major retailers are embracing Aisle411’s in-store shopping platform and embedding it in their apps providing further proof that Aisle411 is becoming the standard for in-store navigation," Aisle411 CEO Nathan Pettyjohn said. "Hy-Vee Food Stores has taken the initiative to deliver its shoppers a premium tool to ensure shopping experiences are enjoyable by deploying the Aisle411 platform."

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Crabby collectables

BY Barbara White-Sax

ST. LOUIS — Cepia, makers of wildly popular ZhuZhu Pets, has a new line of collectables in its lineup for the 2011 holiday season. Xia-Xia (pronounced “shah-shah”) Pets is a new line of four collectable hermit crabs that walk and dance when their claws are pressed.


Each character comes with one little crab inside its shell, and the crabs can switch and swap from a collection of 12 candy-colored shells. Three habitat play sets also are available. Play sets and accessories range in price from $5.99 to $19.99.

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Competition strains battery sales

BY Barbara White-Sax

Alkaline batteries are showing tepid growth, and experts expect sales to plunge as much as 3% as fierce competition among manufacturers continues to pressure pricing. More devices are using built-in rechargeable battery systems — another trend hurting primary battery sales.


Experts said there is opportunity. Jason Gere, an analyst for RBC Capital Markets, sees long-term growth in rechargeables. “Coin cells are another growth segment, thanks to new opportunities in health/
fitness consumer electronics and active-shutter 3-D glasses,” said Tim Doyle, a Consumer Electronics Association spokesman.

  

The article above is part of the DSN Category Review Series. For the complete Batteries Sell-Through Report, including extensive charts, data and more analysis, click here.

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