Huggies taps Poncho de Anda for Spanish-language marketing campaign
DALLAS — Huggies has tapped a U.S. Spanish-language television personality to provide Hispanic parents with tips, advice and a new webisode series on parenthood.
Poncho de Anda, along with his wife Lina Amashta, will star in the webisodes, which show how the couple deals with the challenges that come with being a parent. The series will be hosted on the Huggies Latino Facebook page. In addition to the webisode series, Huggies also is launching a full Spanish-language marketing campaign, including television, print and online advertising.
"By documenting Poncho and Lina’s parenting experiences and giving others the opportunity to watch, relate to and learn from them, we hope to give Hispanic parents a sense of empowerment and connectedness," said Erik Seidel VP of Huggies marketing. "Poncho and Lina have unique insights to offer on keeping up with busy careers and still making time for their family, and they can also show others how some of our new and improved products can help make their lives a little easier."
Minute Maid introduces new fruit beverages
HOUSTON — Minute Maid has launched two new juice drink flavors.
Made with real fruit juice, fruit punch and strawberry passion are the latest delicious additions to Minute Maid’s Juices To Go portfolio — the portable, on-the-go package from Minute Maid.
Fruit punch and strawberry passion juice drinks from Minute Maid will be available at convenience, drug and grocery stores nationwide this month.
Brawny teams up with Wounded Warrior Project for new campaign
ATLANTA — Brawny has launched a national campaign and partnership with Wounded Warrior Project to help support and raise awareness of the needs of injured service members and their families across the nation.
The Brawny "Support Our Heroes" campaign, which runs through Dec. 31, features a marketing campaign, including television and print advertisements and digital elements, as well as special Brawny paper towel packaging highlighting Wounded Warrior stories at participating retailers. As part of the campaign, Georgia-Pacific (the maker of Brawny paper towels) is making a direct donation of $250,000 to WWP. What’s more, to raise awareness for the cause, the brand will donate $1 up to an additional $250,000 for those who shares a "thank you" note on the Brawny Towels Facebook page, "likes" Brawny Towels on Facebook, or texts THANKS to 272969 between now and Dec. 31.
"Overcoming the physical and emotional challenges of adjusting to life post-war is a test of strength every injured service member and their family face on a daily basis. The Brawny brand could not be prouder to support such a worthy cause," Brawny director of marketing Lanier Thomas said. "By offering our consumers a number of ways to get involved and share their thanks, we hope to raise awareness of the needs of injured service members and their families and demonstrate support for our men and women in uniform who have given so much."