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Huggies rolls out new diaper line, rewards program

BY Allison Cerra

DALLAS Kimberly-Clark Corp. announced Monday the launch of Huggies Pure & Natural diapers, a super premium diaper that includes natural, organic materials and ingredients to provide gentle protection for new babies.

The new Huggies Pure & Natural diaper is hypoallergenic, latex and fragrance free and features a breathable outer cover that includes organic cotton. The liner includes natural Aloe & Vitamin E and materials from renewable sources, and the product’s outer packaging is sourced from 20% post-consumer recycled materials. The new diaper will be offered in 6 sizes, from newborn through size 5.

“The new Huggies Pure & Natural diaper is designed for moms who desire to provide their babies the best and most gentle care without sacrificing comfort and protection, while using a product that includes organic and natural materials,” said Robert Thibault, president of Kimberly-Clark’s North American Infant, Baby & Child Care business. “This innovative Huggies brand diaper offers delicate protection for baby, along with the increased use of renewable materials, ushering into the category a new disposable diaper that delivers the utmost in performance and care along with steps toward environmental improvements.”

The launch of Huggies Pure & Natural diapers will be supported by an integrated marketing campaign to include print and online advertising, Web sites, FSIs and in-store promotions.

The new diaper will be featured as part of the Huggies brand’s recruitment program for moms, which includes childbirth education, sampling, in-hospital TV programming and direct mail.

Huggies Pure & Natural diapers will be widely available in North American retail outlets in late April. For more information on the new Huggies brand diapers, visit www.huggiespureandnatural.com.

Kimberly-Clark also announced the launch of a new Huggies brand rewards program — Enjoy the Ride Rewards — which offers chances to earn valuable rewards, win instant prizes, and more. Beginning April 13, parents can sign up for the rewards program by going to www.enjoytheriderewards.com.

To earn rewards points, moms enter special codes that will be located on direct mail pieces, magazine ads, and online. Points can also be earned by referring friends, watching videos, providing opinions, or sharing ideas within the program’s Web site.

To help create excitement around the launch of Enjoy the Ride Rewards, the Huggies Brand will be giving away a one year’s supply of diapers every day for the next year. Moms who sign up to join the program are eligible to win this daily prize.

“During these uncertain economic times, providing moms access to a rewards program that enables them to have fun, talk to each other, and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes, is a win-win for both moms and the Huggies brand,” said Jeff Dawson, VP of the Huggies brand. “The Enjoy the Ride Rewards program is designed to establish a strong relationship with moms as they begin their journey through motherhood — ultimately creating Huggies advocates, and thus loyal users of Huggies branded products.”

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Jones Soda’s Van Stolk resigns from board of directors

BY Allison Cerra

LONDON Jones Soda Co.’s founder has stepped down from the board of directors, according to reports.

In a filing disclosed to the Securities and Exchange Commission, Peter van Stolk, has resigned because of concern about the direction of the company. Van Stolk agreed to reduce his severance payments under the Separation Agreement by approximately $100,000 to an aggregate of approximately $350,000, and he won’t be bound by noncompetition and nondisparagement obligations.

Last month, the company announced that Joth Ricci would become its new CEO. Van Stolk had left as chief executive last year.

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Domino introduces new Earth-friendly CarbonFree Pure Cane Sugar products

BY Allison Cerra

WEST PALM BEACH, Fla. Domino Sugar offers an exciting new CarbonFree-certified line of sugar products with a brand new look, available in select markets for eco-conscious consumers looking to reduce their climate impact.

Domino Sugar’s pure cane products were certified CarbonFree by Carbonfund.org.

The CarbonFree label indicates the production and delivery of Domino Sugar’s new specially marked green and yellow packages result in net zero carbon emissions.

“The launch of Domino CarbonFree Sugar cements our commitment to expanding our offerings of earth-friendly products,” said Brian O’Malley, president of Domino Foods, Inc. “We are proud to be the only company to provide carbon neutral sugar products due to our own business practices, specifically our eco-friendly farming and renewable energy production.”

The certification began with a life cycle assessment by the Edinburg Center for Carbon Management that determined each product’s entire carbon footprint. The analysis spanned from the primary inputs of planting and growing the sugar cane, through the harvesting, milling, processing and packaging, to the product’s final delivery to store shelves. The carbon footprint was then displaced by the company’s own production and supply of clean, renewable energy, which cuts greenhouse gas emissions.

The Domino CarbonFree Sugar line is grown, processed and packaged in South Florida. The sugar process is powered by the company’s own renewable energy facility, the largest of its kind in North America, which uses sugar cane fiber and recycled urban wood waste to produce clean energy. The facility also provides electricity for tens of thousands of homes in the area.

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