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HRG VP available to provide insights into trends impacting consumer health care at retail

BY Allison Cerra

WAUKESHA, Wis. — Hamacher Resource Group VP Dave Wendland now is available for speaking engagements to help health, beauty and wellness companies prepare for 2013 and beyond.

Wendland’s 20 years at HRG and insider perspective into each phase of the supply chain have made him a popular speaker at many industry association meetings and conferences for the past 10 years. Wendland can be retained to speak on a myriad of topics, including retail profitability, category innovation, marketing effectiveness, merchandising strategies and more. He also is sought after to share his thoughts and unique viewpoints on the future of consumer health care at retail and what’s on the horizon for HBW products and categories.

Wendland has presented to a range of audience types and is relatable and well versed in his audience’s business models, whether addressing pharmacists or executive teams, category managers, or sales professionals at drug store retailers, retail healthcare distributors, or consumer packaged goods manufacturers.

"There are tremendous opportunities ahead for the consumer healthcare industry at retail. Regularly evaluating how consumers shop — from every angle — can help position those in the supply chain to continue growing their business even as habits change and shift," Wendland said. "Suppliers, distributors, retailers, and technology providers all need to take the time to look ahead and consider how they can adapt to ensure they increase their share of the market as the retail shopping experience keeps evolving."

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Turtle Wax expands Ice line

BY Allison Cerra

CHICAGO — Turtle Wax has bolstered its line of Ice premium car care products.

The Ice lineup now includes car wash, liquid wax and spray wax, which combine durable protective elements with restorative shine to keep cars clean for an extended period of time, the company said. As part of the rollout, Turtle Wax is offering consumers the chance to receive a $2-off coupon — which will be housed on the brand’s Facebook page — with the purchase of any Turtle Wax Ice product in stores. Additionally, Facebook users automatically will be entered in the Ice and Easy sweepstakes for a chance to win one of 10 Turtle Wax Ice premium car care prize packs. Each prize pack includes all five of the new and improved Turtle Wax Ice products, which also includes interior care products and synthetic paste polish.

"We are excited to introduce the new and improved Turtle Wax Ice line of products," Turtle Wax SVP research and development Mike Schultz said. "Keeping our customers’ needs for saving time in mind, using a combination of these easy-to-use products, our reformulated line will actually keep a vehicle cleaner for longer."

Turtle Ice car wash and spray wax carry a suggested retail price of $9.99, while the liquid wax product carries a suggested retail price of $17.99.

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Pic rolls out Twist-It, Bugables

BY Allison Cerra

LINDEN, N.J. — Pic has introduced natural pest repellent products in time for summer.

Twist-It eliminates the need to apply repellent directly to skin by delivering it through a flexible device that wraps around umbrellas, bike handles, strollers and other outdoor objects to repel mosquitoes for up to 200 hours. Meanwhile, Bugables mosquito repellent stickers also contain Pic’s all-natural repellent formulation and adhere to hats, clothing, beach bags and more for up to 200 hours of protection against mosquitoes. Bugables work by emitting all-natural, plant-based essential oils, masking human odors that attract insects.

"At Pic, we’re always striving to make people’s lives better and one way we do that is searching for new delivery systems for our all-natural mosquito repellents," Pic COO Eric Rubel said. "Twist-It and Bugables are completely new, convenient and affordable ways for consumers to protect themselves naturally against mosquitoes."

The suggested retail price for Twist-It is $5.99, while the suggested retail price for Bugables mosquito repellent stickers is $3.99. The items are available at more than 10,000 retail outlets, including Walmart, Walgreens, Toys ‘R Us and Bed Bath & Beyond.

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