HRG relocates nausea & motion sickness to digestive set for better traction
WAUKESHA, Wis.— Hamacher Resource Group on Tuesday announced the completion of its semiannual update to its taxonomy system for health, beauty and wellness, home health care and general merchandise products with notable adjustments to reflect industry changes.
The September 2017 Fine Lines updates include the move of motion sickness and vertigo products from Pain Relief to a new subcategory “nausea and motion sickness” in Digestive Health.
HRG’s team of analysts continually reviews the Fine Line classification system to determine whether modifications are necessary based on consumer market changes, emerging categories and subcategories or to reflect merchandising trends.
The team moved motion sickness and vertigo products to the Digestive Health category based on consumer and market behavior, and the trend of manufacturers of these products as well as retailers classifying them in the digestive department. These additions to Digestive Health expand the category by including more symptom treatments.
Strong repurchase rate story helps Good Clean Love expand retail distribution
EUGENE, Ore. — In a testament to the growth of organics in the personal care sector, intimacy products manufacturer Good Clean Love, a one-time Kroger exclusive, has expanded distribution through more than 10,000 doors this year, including Target, Safeway, Food Lions, CVS, Rite-Aid, Whole Foods, Walmart and Publix.
There are a number of feel-good factors associated with the brand. In addition to sourcing organic ingredients, Good Clean Love claims it is the first lubricant company to offer cruelty-free alternatives to animal testing, which recently earned the company the PETA Compassionate Business Award.
Those are both contributing factors to the 25% repurchase rate, the company noted, which Good Clean Love compares to the 1.5% repurchase rate of competitive personal lubricants.
Nature’s Answer launches #Road2WellnessTour in support of American Cancer Society
HAUPPAUGE, N.Y. — Nature's Answer on Tuesday formed the Nature's Answer Foundation, and in partnership with the American Cancer Society, will launch its first annual #Road2WellnessTour.
"The effort to support the American Cancer Society and other initiatives, educate people about cancer prevention, and find a cure for cancer is so important to all of us at Nature's Answer," stated Frank D'Amelio, Jr., CEO Nature's Answer. "Many of us unfortunately have first-hand experience in dealing with this terrible disease. We decided to time the launch of the Nature's Answer Foundation and the cross-country tour with Breast Cancer Awareness Month, capping it off by arriving at the Making Strides walkathon in our own community."
Led by D'Amelio, along with a group of New York-based colleagues and supported by like-minded corporate sponsors, the group will ride their motorcycles more than 4,000 miles, raising money through donations from sponsors, sale of promotional items and from a portion of the total sale proceeds of Nature's Answer products during Breast Cancer Awareness Month.
The journey begins Oct. 1, in Los Angeles with stops in Phoenix, Denver, Memphis and Nashville, Tenn. and Hershey, Pa.. The tour finishes Oct. 15, 2017, in Long Island, New York, at the American Cancer Society's Making Strides Against Breast Cancer Walkathon at Jones Beach.
Along the way, D'Amelio and the team will stop at key retailers and other partners to raise awareness and donations on a local level in communities across the U.S. The tour also will feature extensive social media using #road2wellnesstour, including frequent updates and live stream coverage on Facebook (Nature's Answer); Twitter (@natures_answer); and Instagram (naturesanswer and road2wellnesstour).