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HRG honored with two 2014 Communicator Awards

BY Michael Johnsen

WAUKESHA, Wis. — Hamacher Resource Group on Thursday announced it has been honored with two 2014 Communicator Awards for the artistic direction of client trade show support materials. HRG won an Award of Excellence for the artwork for booth-size banners, tabletop placards and signage that displayed trade ads and the promotional plan for their client, Volo Vitamins. An Award of Distinction was given for the artwork created for multiple booth-size banners, tabletop placards, a poster and countertop product displays for Aqua Maris. Both clients utilized these materials to effectively introduce their products to retail buyers at ECRM events earlier this year.

John LaGratta, president and founder of Volo Vitamins, stated, “The award is well deserved. Not only does Hamacher provide keen market knowledge and excellent sales guidance and support, they also have a talented marketing team. Their retail experience and thoughtful strategy lead to captivating visuals on our trade show pieces that were instrumental and vital to a successful ECRM show.”

“The Hamacher team has been great to work with, and did an excellent job representing and communicating the Aqua Maris brand to our target audience at the ECRM show. Both the messaging and visual impact were exactly what we were looking for to position our brand for its U.S. market launch," said Grigor Licul, director JGL North America. 

“Both clients were attending their first respective ECRM shows, and while we are proud of winning these awards, we’re more thrilled that the guidance and materials we provided were integral to them having success at the shows,” commented Dave Wendland, VP HRG and member of the owners group. “It is exciting to tap into our industry experience and provide insights and support to new products entering the market that are destined to become important additions to their categories.”

The Communicator Awards is an international creative awards program honoring creative excellence for communications professionals. The 2014 Communicator Awards received more than 6,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.

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Elizabeth Arden inks fragrance licensing deal with Wildfox Couture

BY Antoinette Alexander

NEW YORK — Elizabeth Arden has signed an exclusive agreement with Wildfox Couture, the indie vintage-inspired women’s knitwear designer brand, to develop and market its own line of fragrance products.

“Partnering with Wildfox is an opportunity for us to expand our designer fragrance portfolio with a fast-growing fashion brand that has a strong point of view and an incredible ability to relate to the young, fashion-forward consumer,” stated Robin Mason, SVP of global fragrance marketing at Elizabeth Arden.

Based in Los Angeles, musician Jimmy Sommers, CEO and co-founder of Wildfox, along with the creative direction of co-founding partner Kimberley Gordon, continue to develop this lifestyle brand. The brand can be found in select boutiques and department stores.

Internationally, Wildfox is distributed in more than 30 countries, including United Kingdom, France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia and Taiwan. The Wildfox fragrance is due to launch in the prestige channel in stores spring 2015 and will be distributed globally.
 

 

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Teva introduces dexmethylphenidate hydrochloride capsules

BY Michael Johnsen

NORTH WALES, Pa. — Teva Pharmaceuticals on Wednesday announced the introduction and availability of dexmethylphenidate hydrochloride extended-release capsules, CII, in 15-mg and 30-mg strengths. This product is AB rated and bioequivalent to Focalin XR extended-release capsules, CII. 

With the addition of these two new strengths, Teva now offers dexmethylphenidate HCl extended-release capsules, CII in 15-mg, 30-mg and 40-mg.

"Our customers count on Teva for a continuous supply of new generic products,” stated Maureen Cavanaugh, SVP U.S. generics sales and marketing. "We are pleased to offer these two new strengths of Dexmethylphenidate HCl Extended-Release Capsules to our customers and patients."

 

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