HRG exclusive workshop prepares manufacturers for successful buyer meetings
WAUKESHA, Wis. — Hamacher Resource Group is offering an interactive workshop to help manufacturers prepare effective presentations for successful buyer meetings in food, drug and mass channels, including distributors, the company announced on Wednesday. The one-day session, It’s Their Meeting, Too! How to Build Effective Product Presentations for Wholesale and Retail Buyers, will be held at HRG, Nov. 7, 2013.
Key meetings with buyers are typically a once-a-year opportunity that manufacturers need to maximize. Understanding buyer expectations, knowing what information to arm themselves with, and putting together a presentation that hits all the right notes for the specific channel being presented to requires both art and science. HRG’s 30-plus years of industry knowledge and extensive experience helping manufacturers grow their business is the foundation for the workshop. HRG also has staff with hands-on selling experience to retail and wholesale channels to provide one-on-one insight and guidance to attendees.
“If you have ever walked out of a meeting with a buyer and wondered what went wrong, this is a great way to spend a day and leverage our expertise to help ensure that it doesn’t happen again," said chief presenter and HRG vice president, Dave Wendland. "Brand, sales and marketing managers, as well as sales representatives, will leave this workshop with a custom presentation template and the in-depth knowledge to conduct a successful meeting with buyers.”
The registration deadline is Oct. 10, 2013, and the workshop is limited to 10 attendees. HRG is offering an early-bird discount of $500 to anyone that signs up by Sept. 30. Those registering by the 30th will pay $1,295 per attendee. More information about the workshop and the agenda is on HRG’s website. To register, attendees can call (800) 888-0889 and ask to speak to the workshop registrar, or email [email protected].
Premium pet food sustains category
Volume sales of pet foods have been flat, but a rash of premium brands have kept the category profitable for retailers. Dog owners spend an average of $239 annually, and cat owners spend $209 annually on pet food, according to American Pet Products Association.
While consumers are price sensitive, they won’t cut corners when it comes to what they feed their pets. A recent report by Mintel found that healthy eating trends are driving innovation and marketing strategies in the pet food market. The trend also is driven by the soaring obesity rates among cats and dogs.
“Manufacturers are specializing pet food to life stage, diet needs, health needs and beyond. Products with a natural, organic and health positioning continue to show the greatest growth,” said Mintel’s report.
Hill’s reformulated Science Diet, Nestlé Purina’s Purina One Beyond and Del Monte’s acquired Natural Balance all bear out that trend.
Private label’s share of the pet food market was 12.6% in 2012 product, down one percentage point. Walmart’s Pure Balance natural product is making inroads since the product is positioned in the growing healthier premium segment of the market.
Packaged Facts’ recent Pet Owner Survey found that 38% of pet owners believe that natural/organic brand pet products are better than standard national brand products, and 63% said they are very concerned about the safety of the pet products they buy.
As a result, U.S. retail sales of natural pet products totaled $4.1 billion in 2012, according to Packaged Facts estimates, representing a compound annual growth rate of 17% over the 2008-2012 period.
Dry pet foods are gaining market share as wet and moist pet foods are falling out of favor. A study soon to be published from the Global Market Development Center, or GMDC, in conjunction with Radian and Nielsen, found that dry dog food ranks second in terms of category dollar share in the drug channel. The drug pet food segment showed a 7% gain in dollar sales last year, according to the GMDC study.
While the drug channel commands only a 1% dollar market share of the pet food business, Mintel’s research shows the channel saw sales advance a significant 11.5% from 2010-2012. Dog treats command the largest share of sales in the drug channel, but that segment had a sales slide of 5% last year, according to GMDC.
Destination sets need to include healthy pet food choices. Drug store retailers in particular have an opportunity to tie in those better-for-your-pet choices with their overall health-and-wellness positioning.
Special K launches new low-calorie, vitamin-enriched breakfast shake
BATTLE CREEK, Mich. — Kellogg Co. brand Special K announced on Wednesday a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.
Special K Coffee House Breakfast shakes are a convenient option for choosing breakfast on-the-go containing less than 200 calories per serving, the company stated. Each shake also provides 10 g of protein, 5 g of fiber, nearly one-third of the recommended daily value of key vitamins and minerals women do not get enough of and the same amount of caffeine as a 5.5-oz. cup of coffee.
"Women deserve more from their on-the-go breakfast options," said Noel Geoffroy, VP marketing for Kellogg Morning Foods. "With our new shakes, there is no need to compromise on nutrition or taste."
According to the Kellogg Co., data shows women weight managers often do not get enough of the daily recommended nutrients such as vitamin A, C, D, E, calcium and folic acid.
Coffee House Breakfast shakes are available in chocolate mocha and vanilla cappuccino flavors. They come in packs of four 10-oz. resealable bottles and can be found at Walmart and other select retailers in the breakfast aisle.
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