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Hot Pockets brings the taste of food trucks to freezers

BY Gina Acosta

SOLON, Ohio — Leading consumables brand HOT POCKETS has teamed up with food truck chefs to create all-new products that meet consumer demand for unique tastes in the frozen food section.

The brand is rolling out HOT POCKETS Food Truck Bites and Sandwiches, which bring the tastes and adventure of mobile eating to freezers nationwide. Developed in collaboration with four award-winning food truck proprietors from Los Angeles and Chicago – Komodo, The Lobos Truck, Baby's Burgers and Toasty Cheese Mobile Eatery – HOT POCKETS aims to blend a familiar favorite with a culinary twist to satisfy consumers' evolving tastes. 

"Consumers today are looking for more flavor from food and trying different types of cuisine – and they're often inspired by international options," said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. "Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens."

Showcased in original packaging that features each food truck's co-creation story, the newest HOT POCKETS line unites bold ingredients like fiery jalapeños and premium meats like Applewood smoked bacon with 100% real cheese and no artificial flavors.

HOT POCKETS Food Truck Bites and Sandwiches cook up quickly in the oven or microwave to satisfy hunger anytime. They are currently available at retailers nationwide at a suggested retail price of $5.99 for Food Truck Bites (20oz bag) and $2.29 for Food Truck Sandwiches (two sandwiches per box).

HOT POCKETS Food Truck Bites are available in four varieties:
• Triple Cheesy Bacon Melt Bites
• Smokin' Bacon BBQ Recipe Burger Bites
• Fiery Jalapeño Lime Chicken Rollers
• Spicy Asian-Style Beef Rollers

HOT POCKETS Food Truck Sandwiches are available in two varieties:
• Fiery Jalapeño Lime Chicken Sandwiches
• Spicy Asian-Style Beef Sandwiches
 

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Wasa unveils new healthy snack: THINS crackers

BY Gina Acosta

CHICAGO — Popular Swedish snack brand Wasa has launched a hearty cracker that is targeted at the consumer who wants both whole grains and an irresistible crunch in their snack food. 

New Wasa THINS are the latest addition to the Wasa line and meant to be enjoyed straight from the box. Made with wholesome and nutritious ingredients, delicately seasoned and then oven-baked for a great crunch, Wasa THINS are conveniently packed into two separate stay-fresh pouches making them a smart and convenient snack for those leading a healthy, active lifestyle. 

"Wasa THINS deliver everything that snackers crave – crunch, wholesomeness and great taste. By adding the whole grain goodness and nutrition Wasa is known for, we've made a perfect snack option for today's active, health-conscious consumer," says Jenny Mehlman, Senior Brand Manager Wasa USA. "It's easy to snack smart when all of this is in the convenience of one package of Wasa THINS."

New Wasa THINS continue this commitment with a clean label boasting the goodness of whole grains, no added sugar, no cholesterol and no artificial flavors. They proudly carry the Whole Grain Council Seal showing eight grams or more of whole grains for plenty of natural fiber to satisfy hunger. With a snack this tasty, it's hard to believe that only one serving of Wasa THINS helps people meet at least 25 percent of their daily recommended whole grains by the USDA. 

Wasa THINS are available in two popular and delicious flavors:

  • Sesame & Sea Salt, featuring toasted sesame seeds kneaded in the dough and topped with flavorful sea salt; and
  • Rosemary & Sea Salt, baked with a touch of rosemary for light flavor notes and topped with flavorful sea salt.

Wasa THINS are available in the cracker aisle at retailers nationwide with a suggested retail price of $2.99. 

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Sanpellegrino rolls out lifestyle app

BY Gina Acosta

STAMFORD, Conn. — Sanpellegrino Sparkling Fruit Beverages is launching an inventive new digital effort to encourage consumers to embrace travel and the Sanpellegrino lifestyle.

The brand has launched Delightways, an interactive app that guides users on unique paths through their favorite cities helping them to rediscover the joy of wandering, "the Italian way." Each Delightways path leads to a destination on a winding route highlighted by inspiring stops – from art installations and gardens, to specialty cafes, food trucks and local boutiques.

According to the brand, Delightways was created based on a unique insight, that through the proliferation of mapping tools we have gained time and efficiency but lost something dear – the joy of wandering.  Delightways is designed to encourage users to rediscover the joy of wandering by mapping the most delightful, as opposed to the most direct, route to your destination.

"In Italy, life is not about the destination, it's about the moments of joy you discover along the way," said Tony Vizioli, marketing manager, Italian brands at Nestle Waters. "Sanpellegrino Sparkling Fruit Beverages encourages consumers to embrace the authentic Italian lifestyle and with the Delightways app, we hope users will and be inspired to seek out delightful moments in their favorite cities."

To develop the Delightways app, Sanpellegrino Sparkling Fruit Beverages partnered with Foursquare and teams of local tastemakers to identify the most interesting attractions and under-the-radar hot spots in cities across the country.  Users can experience Delightways in New York, Chicago, San Francisco, Washington, Los Angeles, Miami, Austin, Seattle, Boston and Atlanta.

To celebrate the launch of Delightways, Sanpellegrino Sparkling Fruit Beverages partnered with actress, author and social media star, Shay Mitchell. Shay attended a VIP launch event in New York City on June 14, and will be supporting the launch across her social platforms this summer.

"I'm excited to partner with Sanpellegrino Sparkling Fruit Beverages to celebrate the launch of Delightways," said Mitchell. "I'm so fortunate that with my job I have the opportunity to travel to some amazing places throughout the U.S. and with the Delightways app I can now explore new cities with insider knowledge – it's like having a local guide on your phone."

To further encourage consumers to wander, explore and discover around their cities, Sanpellegrino Sparkling Fruit Beverages will be offering  free bike share weekends in New York City, Chicago and San Francisco throughout the summer.
 

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