Hot OTC products at NACDS Total Store Expo 2014 – Part 3
Similasan’s Arnica Active
Similasan introduced its new Similasan Arnica Active along with a packaging refresh for all of its items at this year’s NACDS TSE. The launch features a spray-on SKU, which differentiates the product from other arnica options on the market. In addition to pain relief, arnica is indicated for the relief of bruising, and is an ingredient that is becoming popular across external analgesic rubs as a natural alternative to internal analgesics. For the 52 weeks ended June 15, sales of the external analgesic rub category reached $486.9 million, up 6.7%, across total U.S. multi-outlets according to IRI.
Perfecta Products is showcasing its Zim’s Advanced Vapor Rub chest rub, featuring a roller applicator so users don’t have to use their hands to apply the mentholated cough suppressant to their child’s chest — or their own chest. The applicator innovation may help boost sales in the category, which was relatively flat through June 15, with sales of $88.6 million across total U.S. multi-outlets, according to IRI. A 4-oz. tube will retail for a suggested $11.99. In addition to natural menthol, the product contains organic arnica, beeswax, coconut oil and eucalyptus.
While the billion-dollar multivitamin business is relatively flat overall — growing at a 0.2% rate to $1.7 billion for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI — gummy vitamins and other alternatives to multivitamins in tablet form are trending. Capitalizing on that trend, Pharmavite extended its line of NatureMade VitaMelts with a Multivitamin SKU. The multivitamin is formulated with vitamins A, C, D and E, as well as B vitamins thiamin (B-1), riboflavin (B-2), niacin (B-3), folic acid (B-9) and B-12. The product comes in a tropical fruit flavor and sells for a suggested $5.99.
Diabetes Smart Tracker
New to NACDS TSE, Vigilant is launching a line of connected devices designed to help Type 1 diabetics better manage their disease. Called the Bee, the Diabetes Smart Tracker serves as a cap for most insulin pens and allows users to track wirelessly how much insulin they’ve injected. Users turn on the Bee device and dial up the amount of insulin, and that information is relayed to the Vigilant Bee app. Blood-glucose readings from a separate blood-glucose meter also can be uploaded to the app using the device.
True Metrix Self-Monitoring and Pro Professional Monitoring
Nipro Diagnostics launched the True Metrix Self-Monitoring blood-glucose system and the True Metrix Pro Professional Monitoring blood-glucose system meters at this year’s NACDS TSE. The meters feature pre- and post-meal tags that enable patients to mark blood-glucose results to see how food affects blood glucose. Additionally, the products allow patients to tie such notable events as exercise, medication and sickness — as well as other occasions — to blood-glucose readings in order to determine patterns and trends, resulting in better decision-making for diabetes management. True Metrix will be made available beginning in the fourth quarter under partner brands or under Nipro Diagnostics’ own True brand of products.
Hot Beauty products at NACDS Total Store Expo 2014 – Part 3
If you know the concept behind Toms footwear, then you definitely understand the mission of SoapBox.
The concept is simple: If you buy one, then the company gives one to a person in a need.
The company is currently in the process of launching within the drug channel and offers 24 SKUs in the line, which includes bar soap, body wash, lotion and liquid hand soap. Prices range from $2.99 to $4.99.
For example, with a single purchase of its liquid hand soap, the company will highlight to the consumer that it provides one month of clean water to a child in need through RainCatcher, an organization it has partnered with.
OKU Daily Skin Check
The new OKU Daily Skin Check by mySkin brings skin diagnostics into the hands of consumers.
The device will retail for $250 and can provide targeted solutions for acne, anti-aging and skin health.
How it works: After downloading the app, you place the device onto your skin, and the device measures physiology around the skin and communicates with the app. For example, if you are battling acne, you can place the device on a blemish and the app can tell you how long until the blemish heals and how to prevent future blemishes, as well as recommend acne-fighting products from a database comprised of about 150,000 products.
A practicing physician for more than 20 years specializing in women’s health, aesthetics and anti-aging medicine, Susan Lin has developed MD Hair to help consumers battle accelerated hair loss.
Looking to expand into the drug channel, MD Hair is promoting its MD Nutri Hair one-capsule daily supplement designed specifically for female thinning hair and its MD Hair Restoration System. The MD Hair Restoration System is a two-step daily leave-on process that includes a follicle activator and follicle energizer.
There’s also MD Scalp Essentials with natural almond and plant extract to be massaged into the scalp to help reduce scalp congestion.
It’s not a whitener. It’s just as the name suggests — a shield. That’s right.
Smile Shield creates an invisible barrier across the surface of your teeth to help shield them from stains when having that cup of coffee or glass of wine. The 100% natural stain blocker is applied to the upper and lower teeth before drinking coffee or red wine. The formula dries almost instantly and forms an invisible barrier to seal out stains. It also can be used after applying whitening strips or a professional whitening treatment to help maintain a bright smile. The product is looking to launch in December.
Vigilant's Rainbow toothbrush
Vigilant is looking to bring new innovation to children’s oral care with its new smart toothbrush designed specifically for little ones.
Connected via Bluetooth Smart, the new Rainbow helps children learn the right brushing technique recommended by dentists. It combines high-tech and fun, and brings gamification to the oral care aisle.
With its motion and 3-D sensors, Rainbow is a manual toothbrush that tracks brush positions and movements inside the mouth, while the app is guiding the brusher. It also incentivizes children through the interactive phone/tablet game that models the proper brushing behavior. The new Rainbow toothbrush retails for about $49 and comes with an extra toothbrush head.
Creating paths for women’s career advancement
Jody Pinson of Wal-Mart Stores, Judi Kletz of Procter & Gamble, Sabrina Wiewel of Hallmark, and Nancy Krawczyk of the Network of Executive Women, pictured above, participated in a panel on Monday about the challenges women face in leadership positions.
BOSTON — A panel of female executives met Monday morning to examine the many challenges women continue to face reaching leadership positions, and how their own companies were addressing those challenges and adapting their cultures to create new pathways for advancement for women executives.
Moderator Nancy Krawczyk, VP sales and marketing for the Network of Executive Women set the table with a quick review of the network’s new report, “Women 2020: The future of women’s leadership in retail and consumer goods.”
One area the report addressed is the issue of the “motherhood penalty.” “Working moms start at lower salaries, are promoted less frequently and are often passed over for new assignments because assumptions are made … that they’re too busy,” Krawczyk said.
Joining Krawczyk on the panel were Jody Pinson, VP beauty merchandising for Wal-Mart Stores; Judi Kletz, associate director of industry reputation and influence/North American customer business development for Procter & Gamble; and Sabrina Wiewel, VP/GM national chain drug for Hallmark.
Kletz discussed how P&G is using its brands to educate the public and leveraging social media to help tackle such deep-rooted and often unconscious biases about women as being viewed as either “too nice” or “too bossy.”
One example Kletz noted was the YouTube campaign “Always #LikeAGirl,” which has received more than 47 million views.
Wiewel, who also is Asian-American, discussed the “double-double bind” that faces multicultural women in business and the steps Hallmark had taken to create paths for advancement. More than 10% of Hallmark’s mid-level managers and 10% of its senior leadership are multicultural and female.
Pinson talked about the many steps Walmart had taken under former CEO Mike Duke to help empower women in leadership roles, including the company’s $20 billion commitment to helping advance women-owned businesses.