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Hot Beauty products at NACDS Total Store Expo 2014 – Part 3

BY Antoinette Alexander

SoapBox

If you know the concept behind Toms footwear, then you definitely understand the mission of SoapBox.

The concept is simple: If you buy one, then the company gives one to a person in a need. 

The company is currently in the process of launching within the drug channel and offers 24 SKUs in the line, which includes bar soap, body wash, lotion and liquid hand soap. Prices range from $2.99 to $4.99.

For example, with a single purchase of its liquid hand soap, the company will highlight to the consumer that it provides one month of clean water to a child in need through RainCatcher, an organization it has partnered with.

 


OKU Daily Skin Check

The new OKU Daily Skin Check by mySkin brings skin diagnostics into the hands of consumers.

The device will retail for $250 and can provide targeted solutions for acne, anti-aging and skin health.

How it works: After downloading the app, you place the device onto your skin, and the device measures physiology around the skin and communicates with the app. For example, if you are battling acne, you can place the device on a blemish and the app can tell you how long until the blemish heals and how to prevent future blemishes, as well as recommend acne-fighting products from a database comprised of about 150,000 products.

 


MD Hair

A practicing physician for more than 20 years specializing in women’s health, aesthetics and anti-aging medicine, Susan Lin has developed MD Hair to help consumers battle accelerated hair loss.

Looking to expand into the drug channel, MD Hair is promoting its MD Nutri Hair one-capsule daily supplement designed specifically for female thinning hair and its MD Hair Restoration System. The MD Hair Restoration System is a two-step daily leave-on process that includes a follicle activator and follicle energizer. 

There’s also MD Scalp Essentials with natural almond and plant extract to be massaged into the scalp to help reduce scalp congestion.

 


Smile Shield

It’s not a whitener. It’s just as the name suggests — a shield. That’s right. 

Smile Shield creates an invisible barrier across the surface of your teeth to help shield them from stains when having that cup of coffee or glass of wine. The 100% natural stain blocker is applied to the upper and lower teeth before drinking coffee or red wine. The formula dries almost instantly and forms an invisible barrier to seal out stains. It also can be used after applying whitening strips or a professional whitening treatment to help maintain a bright smile. The product is looking to launch in December.

 


Vigilant's Rainbow toothbrush

Vigilant is looking to bring new innovation to children’s oral care with its new smart toothbrush designed specifically for little ones.

Connected via Bluetooth Smart, the new Rainbow helps children learn the right brushing technique recommended by dentists. It combines high-tech and fun, and brings gamification to the oral care aisle.

With its motion and 3-D sensors, Rainbow is a manual toothbrush that tracks brush positions and movements inside the mouth, while the app is guiding the brusher. It also incentivizes children through the interactive phone/tablet game that models the proper brushing behavior. The new Rainbow toothbrush retails for about $49 and comes with an extra toothbrush head.

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Creating paths for women’s career advancement

BY Rob Eder

Jody Pinson of Wal-Mart Stores, Judi Kletz of Procter & Gamble, Sabrina Wiewel of Hallmark, and Nancy Krawczyk of the Network of Executive Women, pictured above, participated in a panel on Monday about the challenges women face in leadership positions.

BOSTON — A panel of female executives met Monday morning to examine the many challenges women continue to face reaching leadership positions, and how their own companies were addressing those challenges and adapting their cultures to create new pathways for advancement for women executives.

Moderator Nancy Krawczyk, VP sales and marketing for the Network of Executive Women set the table with a quick review of the network’s new report, “Women 2020: The future of women’s leadership in retail and consumer goods.”

One area the report addressed is the issue of the “motherhood penalty.” “Working moms start at lower salaries, are promoted less frequently and are often passed over for new assignments because assumptions are made … that they’re too busy,” Krawczyk said. 

Joining Krawczyk on the panel were Jody Pinson, VP beauty merchandising for Wal-Mart Stores; Judi Kletz, associate director of industry reputation and influence/North American customer business development for Procter & Gamble; and Sabrina Wiewel, VP/GM national chain drug for Hallmark.

Kletz discussed how P&G is using its brands to educate the public and leveraging social media to help tackle such deep-rooted and often unconscious biases about women as being viewed as either “too nice” or “too bossy.”

One example Kletz noted was the YouTube campaign “Always #LikeAGirl,” which has received more than 47 million views. 

Wiewel, who also is Asian-American, discussed the “double-double bind” that faces multicultural women in business and the steps Hallmark had taken to create paths for advancement. More than 10% of Hallmark’s mid-level managers and 10% of its senior leadership are multicultural and female.

Pinson talked about the many steps Walmart had taken under former CEO Mike Duke to help empower women in leadership roles, including the company’s $20 billion commitment to helping advance women-owned businesses.

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Implementing in-store nutrition programs

BY DSN STAFF

Brad Dayton of Ahold USA, pictured above, discussed Ahold’s nutrition program at an Insight Session on Monday.

BOSTON — Pharmacy and nutrition. These two areas of health have always gone hand-in-hand, but community pharmacy is taking a closer look at ways to merge nutrition interventions and diet counseling into their practice — and the results are proving to be successful.

Looking to help industry players explore strategies and methods to successfully merge nutrition counseling into pharmacy, Kim Kirchherr, director of health and wellness at the National Dairy Council, and Brad Dayton, senior director of pharmacy at Ahold USA, presented Monday’s Insight Session “Advancing Neighborhood Care — Patient Nutrition Programs.”

“What’s the opportunity? As a dietitian having worked in a mainstream grocery store, I love it when you can find a win-win. … Dairy, fruits and vegetables have a lot of nutrients in them that can help reduce or help manage chronic disease, so that’s the opportunity,” Kirchherr said. “… The end result is that you are trying to meet a need for that consumer and their health goals, but at the same time, you are selling perishable items.”

When looking to implement such programs, Kirchherr shared some points to consider, including:

  • What health and wellness mean to your customers, employees and overall company;
  • What in-store real estate can be dedicated to health and wellness, such as private rooms;
  • Online provides a health-and-wellness presence 24/7; and 
  • What does success look like, and what are you trying to accomplish?

Bringing the topic to life, Dayton discussed Ahold USA’s nutrition program. 

“Pharmacists are asked questions about nutrition every day. … I believe there are two disease states that are at the intersection of food and pharmacy, and those are heart health and diabetes,” Dayton said. Ahold added its first in-store nutritionist in 2005 and plans to have more than 20 by 2015.

With the help of its nutritionists, the grocer has implemented several programs, including Healthy Ideas and gluten-free on-shelf labeling programs.

The company also has, through its Diabetes Care Pharmacist program that was implemented about two years ago, nearly 140 diabetic care pharmacists who are specially trained in diabetes.

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