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Hot beauty products at NACDS Total Store Expo 2013

BY Antoinette Alexander

NACDS is hosting the inaugural Total Store Expo conference in Las Vegas from August 10 to 13. Below are some of our editors’ picks of the hot beauty products at the show.

Wicked Cool!

Tom’s of Maine, a maker of natural personal care products, is targeting the tween market for the first time with its new Wicked
Cool! toothpaste.

The fluoride toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don’t like the strong mint flavors in many adult toothpastes. Wicked Cool! toothpaste is ADA-accepted to help prevent cavities, and it also strengthens enamel and freshens breath. Like all Tom’s toothpastes, it has no artificial dyes, sweeteners or flavors.

The new Wicked Cool! joins the company’s current toothpaste portfolio, which includes Silly Strawberry Toothpaste for children.

 

 HYD for Men

Bringing a prestige look and feel to the mass-market men’s grooming segment is HYD for Men.

With its sleek and sexy black packaging, HYD for Men is not only easy on the eyes but is also meant to be easy on the wallet. One of the stars of the product line up is the Razor Shield. The Razor Shield, which is now available in a smaller trial size, creates a liquid barrier to protect razor blades from the corrosive chemical reaction that dulls blades. The goal: to extend the life of the razor blade and, in turn, help users save money.

There’s also a Shave Cream and a Buffer Stick in the line. The Buffer Stick is designed to exfoliate skin and fight ingrown hairs.

Fresh Kidz

Keep it Kind has introduced to the U.S. market its new deodorant range for tweens called Fresh Kidz.

The line, which is sold in Boots in the United Kingdom, has no aluminums, no parabens and no alcohol. Looking to reach the 30 million tweens in the United States ages 8 years to 14 years, the line was developed to help tweens battle body odor yet is free from harmful chemicals.

Aside from being formulated for sensitive and younger skin, the formula promises not to stain clothing or leave marks. It provides 24-hour odor protection and is not tested on animals.

Tattoo Goo

Since 1998 Tattoo Goo’s all-natural formula has been using oils, emollients and herbal ingredients to help heal tattoos and piercings, and now the company is expanding its portfolio with the new Tattoo Goo Renew and Tattoo Goo Reveal.

The new Tattoo Goo Reveal is an exfoliating scrub to remove dead skin cells prior to applying the Renew lotion. Tattoo Renew is a color-enhancing lotion designed to help keep older tattoos vibrant. To further protect the skin, Tattoo Renew has SPF 50.

The new products join the company’s current product portfolio, which includes the Tattoo Goo Aftercare Kit.

Bee Bald Man Care Products

Looking to provide superior skin care to men without hair is Bee Bald Man Care Products.

Launched in 2011 by entrepreneur Dennis Fisher, Bee Bald is working to help folically-challenged men embrace baldness with its collection of necessities that include a cleanser, healer, moisturizer and refreshing “anytime, anywhere” wipes.

New to the collection is Bee Bald Shave, a combination shave cream/gel/lotion made with ingredients that cleanse and soften the skin, providing for an ultra quick, smooth shave, and Bee Bald Scrub, an exfoliant that deep cleans and helps prevent ingrown hairs by removing pore-clogging dirt, oils and dead skin cells.

 

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Gearing up for a new healthcare landscape

BY Jim Frederick

Is your organization prepared to navigate the new healthcare landscape? That was the question posed by health policy experts in a NACDS TSE Insight Session Sunday.

Although employers have been granted a deadline extension on the Patient Protection and Affordable Care Act’s mandate to provide health coverage options for their employees, most provisions of the ACA are scheduled to go into effect next year. With those provisions will come an expansion of Medicaid as tens of millions of Americans become eligible for health coverage through health insurance exchanges.

 

 

 

 

 

 

 

 

 

 

 

 

Thomas Merrill, senior analyst with Leavitt Partners, discusses healthcare exchanges during a TSE Insight Session Sunday.

Those exchanges will take many forms, according to Aaron Larrimore, policy analyst with the National Association of Medicaid Directors, and Thomas Merrill, senior analyst with Leavitt Partners. The two analysts sketched the outlines of what is likely to be a complex and confusing set of coverage options for patients.

“An exchange is essentially a place where people can go to buy and sell commodities,” Merrill said. In terms of health care, he said, that will “hopefully” give the consumer the ability to make choices among various health plans in terms of deductible costs, premiums, coverage and service levels.

Pharmacists, the speakers predicted, will be among those called on to help explain the options to them. And those choices will have to be made relatively soon.

“For Medicaid directors … there’s a lot of drive to make this a reality in a short amount of time,” Larrimore noted. Open enrollment in the exchanges is mandated by law to be available to Medicaid patients Oct. 1, “and by Jan. 1 Medicaid and the exchanges are supposed to be able to provide the care,” he said.

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Coca-Cola addresses nutrition issues

BY Michael Johnsen

Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.

“We believe that consumers, in order to live a healthy, balanced lifestyle need to be educated about choices,” noted John Carroll, VP drug/dollar channel for Coca-Cola.

“What we talked about today was eating and enjoying food, but also energy balance and making sure consumers understand the choices they’re making from a food and beverage perspective. It’s also making sure that they understand there is a balance between calories in and calories out.”

The panel provided a guide to retailers to help consumers understand the merits of making appropriate food choices and achieving “energy balance,” which is calories consumed verses expended.

 

 

 

 

 

 

 

John Carroll, VP drug/dollar channel for Coca-Cola, discussed educating consumers about a healthy, balanced lifestyle at a panel on Sunday.

“You cannot talk about what you eat in a vacuum,” cautioned Robyn Flipse, founder of Nutrition Communication Services. “It’s lifestyle that defines what we eat and when.”

Some of the sociocultural trends impacting food choices include harried schedules, lack of knowledge and changing demographics — baby boomers are more apt to eat out, for example.

 

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