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Hostess brings Molten Lava Ding Dongs to freezer aisle

BY David Salazar

KANSAS CITY, Mo. — As part of its efforts to move beyond the snack aisle, Hostess Brands has introduced a new addition to the freezer section with Molten Lava Ding Dongs. The launch follows the company’s first foray into the freezer aisle last summer with Deep-Fried Twinkies and a line of ice cream flavors inspired by classic Hostess treats.

“The introduction of Molten Lava Ding Dongs, which comes on the heels of last year’s launch of Deep-Fried Twinkies, demonstrates Hostess’ commitment to expanding its presence in the frozen food category,” Hostess Brands SVP and chief marketing officer Burke Raine said. “With this new product, Hostess continues to push the envelope of innovation, bringing consumers restaurant-ready versions of their favorite snack cakes which can be enjoyed at home in seconds.”

The Molten Lava Ding Dongs can be prepared in the microwave in 20 seconds, and feature a 30% larger cake with 60% more crème filling and 20% more chocolate coating than original Ding Dongs, the company said.

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Rite Aid unveils Halloween harvest

BY Michael Johnsen

CAMP HILL, Pa. — From Halloween to harvest, Rite Aid has every part of fall covered. Whether they're hosting a monster bash, trick-or-treating across town or decorating for all of fall, customers don't have to look any further than Rite Aid for their costume, décor and party needs.
 
For example, Rite Aid's Halloween lineup includes individually-wrapped Hershey chocolate miniatures, 100-count bags of assorted Nestlé treats, 250-count mixed bags of Mars favorites or 315-count bags of Wrigley's confections, all perfect for classroom parties and trick-or-treaters. Looking to impress? Pick up full Snickers, M&Ms, Reese's Peanut Butter Cups or Butterfingers.

And Rite Aid is helping consumers transform their houses into the most frightfully delightful house on the block, inside and out. From animated jack-o-lanterns and haunted books to animal figures, Rite Aid has all of finishing touches for a haunted house.

And Rite Aid's fall décor includes wall art, faux floral arrangements, pumpkin, owl and scarecrow table tops and candles with seasonal scents. Artificial wreaths with sprays of leaves, sunflowers or berries are the perfect autumnal accent for any entryway or wall and doormats and hanging gourds with heartfelt greets will make guests feel welcome all season long.
 

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Publix pilots curbside pickup

BY Michael Johnsen

LAKELAND, Fla. — Beginning Sept. 28, Publix will begin testing curbside grocery pickup at two locations in Florida. In addition, Metro-Atlanta stores will begin testing curbside pickup by the end of this year.

“We’ve had great success with Publix Delivery powered by Instacart, and the demand for online grocery services has continued to grow,” stated Maria Brous, director of media and community relations, Publix. “So we’re excited to test Publix Curbside and learn more about how to best meet the evolving needs of our customers.”

Publix has been aggressively rolling out grocery delivery since July 2016. By the end of this year, Publix Delivery will be available from more than 90% of its stores, as the company remains committed to making this service available companywide.

For the curbside grocery pickup, customers will place their orders on publix.com/curbside and can choose curbside pickup or delivery at check out. Curbside orders will be shopped and carried to customers’ vehicles by Publix associates.

 

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