Hostess adds indulgent devil’s food flavor to Donettes line
IRVING, Texas — Hostess has added a chocolate-frosted treat to its Donettes line.
New frosted devil’s food cake Donettes are mini donuts that are dipped in a chocolate-flavored coating and now are available at stores nationwide.
Hostess said its latest Donettes treats can be enjoyed in four convenient sizes, including 10.5-oz. Dunkie bags, 11.25-oz. Dunkie bags, 12.2-oz. Sweet Sixteen Dunkie bags and 3-oz. single-serve sleeves.
Branding in frozen foods, economy heat up sales
Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15. Dollar sales of frozen breakfast foods were up nearly 9% across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.
It’s clear that consumers want quick dinner solutions, and they like the convenience of buying some ingredients at the local drug store. “Every year for the past four years we’ve seen increases in the frozen food category,” said Sue Viamari, editor of SymphonyIRI’s Times & Trends reports. “Drug stores are expanding frozen, and I expect that will continue.”
Innovation from manufacturers also is driving the category. New products bearing national restaurant brands, such as P.F. Chang’s Home Menu Meals for 2, pizzas from California Pizza Kitchen and appetizers from TGI Friday’s, make eating in more exciting.
Manufacturers also are focusing on healthier options, and consumers are responding. Nestlé Prepared Foods recently introduced Stouffer’s Farmers’ Harvest, an updated, healthier line of classic Stouffer’s products that feature such ingredients as sea salt, olive oil, real cheese and whole grains.
The article above is part of the DSN Category Review Series. For the complete Frozen Foods Buy-In Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Consumables, 8/1/11
SUPPLIER NEWS — Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors. The Crystal Light Mocktails pair together the flavor of summer beverages with low calories, and will be available nationally in September.
Fiber One is adding new Fiber One 80 Calories cereal to its lineup — a honey-flavored cereal that provides 10 g of fiber per serving, in addition to calcium, iron, B vitamins, folic acid and zinc, according to the company. Fiber One 80 Calories cereal has a suggested retail price of $4.49.
Kashi has entered the pita chips game. New Kashi TLC Pita Crisps in Sea Salt feature a combination of whole grains and cracked wheat berries with a sprinkling of natural sea salt, while Zesty Salsa Pita Crisps feature a blend of herbs, spices and veggies, including onions, tomato, peppers and cilantro.
EXECUTIVE NEWS — Procter & Gamble executive Daniel Myers will join Kraft Foods in September as its EVP supply chain, Kraft announced. Myers — who most recently served as P&G’s VP product supply, leading the supply chain function for the company’s global hair care business, as well as coordination responsibilities for P&G’s beauty and grooming business — will succeed Kraft’s David Brearton.