Hostess adds indulgent devil’s food flavor to Donettes line
IRVING, Texas — Hostess has added a chocolate-frosted treat to its Donettes line.
New frosted devil’s food cake Donettes are mini donuts that are dipped in a chocolate-flavored coating and now are available at stores nationwide.
Hostess said its latest Donettes treats can be enjoyed in four convenient sizes, including 10.5-oz. Dunkie bags, 11.25-oz. Dunkie bags, 12.2-oz. Sweet Sixteen Dunkie bags and 3-oz. single-serve sleeves.
Health claims drive growth
Health still is a priority for Americans, as sugary cereals are declining and cereals with health benefits, like whole grains, vitamins and minerals, are experiencing slow but steady growth.
Overall, sales of ready-to-eat cereals were flat, up 0.2% in the 12 weeks ended June 12 to $1.5 billion. Of the top 10 cereals tracked by SymphonyIRI Group, only six brands experienced single-digit gains, and most were up less than 4%. The reason: rising prices, popularity of cereal bars and the convenience of bagels and toaster pastries.
The article above is part of the DSN Category Review Series. For the complete Cereal Sell-Through Report, including extensive charts, data and more analysis, click here.
Run for the ‘Smart Stuff’
HACKETTSTOWN, N.J. — Mars Chocolate North America introduced the Marathon Smart Stuff bar, a snacking solution that contains such healthful ingredients as dried fruits and nuts, and is fortified with a blend of eight essential vitamins and minerals.
The bars contain 140 calories or less per serving and 5 g of whole grains. Marathon bars don’t contain high-fructose corn syrup, artificial flavors, colors or sweeteners.
The Marathon Smart Stuff bar will be available in four flavors: Crunchy Multi Grain, Crunchy Chocolate Crisp, Crunchy Honey Graham and Crunchy Trail Mix. Suggested retail price is 89 cents for 1.23-oz. single bars and $6.99 for an eight-count multipack.