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Honeywell debuts air cleaner with washable filter

BY Gina Acosta

MARLBOROUGH, Mass. — Honeywell has created a new air cleaner that offers a solution for consumers' indoor air quality issues, in a smaller package. 

A smaller version of the popular Honeywell AirGenius 4 Tower Air Cleaner, the Compact AirGenius 4 provides the same performance for rooms up to 150 sq. ft., removing up to 99.9% of airborne pollutants, as small as 0.3 microns, from the air that passes through its filter. 

This compact air cleaning device also captures odors and common household volatile organic compounds (VOCs), such as fumes from household cleaners, paint, new flooring products, etc.  The slim design is aimed at tighter spaces and for average–sized bedrooms. 

"According to the EPA, indoor air can be two to five times, and even up to 100 times, more polluted than outdoor air. With Americans spending about 90 percent of their time indoors, air cleaning and purifying devices can be an important tool to help maintain cleaner, fresher air in the home.  This is particularly important for anyone with sensitivities to pet dander, dust, smoke or pollen," said Dr. Ted Myatt, ScD, an environmental health specialist.  

The Honeywell Compact AirGenius 4 Air Cleaner has a washable filter: simply rinse the filter to clean it every 3 months, saving money on replacement filters. A filter indicator light will illuminate when it is time to clean the filter.  The compact unit also has an oscillation setting and can be set to automatically shut off after two, four or eight hour cycles.  A dimmer feature allows the user to dim the control panel lights when used in a bedroom or other space where less brightness is desired. 

The new Honeywell Compact AirGenius 4 Air Cleaner will be available at retailers nationwide. 

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Report: Brands aren’t prepared to excel at e-commerce

BY Deena M. Amato-McCoy
With an eye on merging the physical and virtual shopping experience, too many retailers still struggle with how to engage shoppers pre- and post-purchase.
 
This was the message delivered in a new global study from Sitecore. Based on responses from 826 marketing and IT decision makers, and 414 IT partners and suppliers in 14 countries, the majority reported they do understand the importance of online commerce. However, they do not feel fully prepared for driving the growth of this channel globally.
 
This confusion is evident in their omnichannel investment strategies. While 42% of an organization's total sales have come from online channels in the past year, only 14% of the online sales budget is dedicated to managing the digital consumer experience, the study said. 
 
Meanwhile, 73% of survey respondents agreed that customer loyalty is lost without a focused brand experience. Yet, organizations are still not providing a holistic experience online that spans across web and commerce systems, data showed. 
 
For example, 51% of those surveyed believe they are most successful during the purchase phase, but a mere 23% see post-purchase as critical. Meanwhile, only three in 10 respondents see pre-purchase as most important, the report said.
 
Most blame a lack of technology integration for this disconnect. More than one-third of brands (36%) that use a Web content management solution (CMS) are unable to personalize the purchasing experience, and 33% lack insight into and data about the purchasing experience, the data revealed. 
 
The top three challenges among IT providers include the ability to integrate new solutions into legacy systems (51%); the struggle to deliver a seamless customer experience (51%), and an ability to deliver constant innovation (50%), the study said.
 
"As consumers now expect a seamless and immediate shopping experience, the importance of delivering the right experience directly effects the brand,” said Scott Anderson, chief marketing officer, Sitecore. 
 
“Right now, brands struggle to fulfill the optimal customer experience due to a disconnect between content and commerce driven primarily by the complexity of technology integration,” he added. “As consumers' expectations are paramount to business, it's time for brands to focus in this area.”

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Amazon reportedly may open convenience stores

BY Gina Acosta
Watch out, 7-Eleven and other c-store retailers. Amazon is thinking about entering your turf.
 
Having opened bookstores and with a planned entry into the drive-up grocery store space under construction in Seattle, the Internet giant is now considering opening convenience stores,  reported the Wall Street Journal.
 
The c-stores, with an internal code name of “Project Como,” would be available only to AmazonFresh subscribers, according to the report.
 
The WSJ report says that Amazon “aims to build small brick-and-mortar stores that would sell produce, milk, meats and other perishable items that customers can take home.” Primarily using their mobile phones or, possibly, touch screens around the store, customers could also order peanut butter, cereal and other goods with longer shelf lives for same-day delivery.” 

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