Honey Maid launches Grahamfuls
EAST HANOVER, N.J. — Honey Maid has introduced a line of filled graham crackers.
New Grahamfuls are individually-wrapped snacks made with real honey and 100% whole grain offering 10 g of whole grain per serving. The new product comes in three varieties, including peanut butter, peanut butter and chocolate and banana vanilla crème.
"Parents tell us they love when their kids can be kids — creating, learning and exploring," Kraft Foods senior marketing director Gary Osifchin said. "Parents also tell us they are looking for wholesome snacks for their kids that will provide nutrition and fuel for their busy days. With Honey Maid Grahamfuls, we are bringing a new way for kids to enjoy the Honey Maid graham crackers that parents know and love."
Honey Maid Grahamfuls are conveniently located in the cookie and cracker aisle of stores nationwide for a suggested retail price of $4.19 per box. Each box contains eight individually-wrapped filled graham crackers.
L’Oreal USA selects Clarabridge for social media listening initiative
RESTON, Va. — Beauty brand L’Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.
The move will enable L’Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.
"Social media is all about real time, so we need to react in real time when it comes to customer engagement and Clarabridge helps us achieve this goal," said Céline Dumais, VP consumer care center at L’Oréal USA. "We expect to see significant ROI through our ‘Voice of Beauty’ mission and, most importantly, we expect to continuously improve our relationship with our customers – something you can’t put a price on."
Clarabridge gives L’Oréal USA the tools and support to collect, cleanse, classify and understand the sentiment of customer feedback posts across millions of social media platforms in real time.
By leveraging Clarabridge’s sentiment and text analytics suite, L’Oréal USA automates the process of identifying actionable customer comments for further analysis and monitoring. Comments flagged for review are routed in real time to L’Oréal USA’s “Voice of Beauty” command center, where the appropriate team member takes the next step in the engagement process and interacts directly with the customer if needed. Customer feedback insight also is shared across the company through out-of-the-box reports and customized dashboards. Since the data are organized by L’Oréal USA’s own analysts, the team has full ownership of how the data is cleansed and monitored, improving data quality and making the analysis and categorization processes even more transparent.
Paragon shareholders green light acquisition by Shoppers Drug Mart
KELOWNA, British Columbia — Shareholders of Paragon Pharmacies have approved the sale of 19 retail pharmacies and three central fill pharmacies to Shoppers Drug Mart.
The transaction is expected to close Aug. 1.
As previously reported by Drug Store News, the purchase price was recently revised from about $75 million to $73.5 million following a due diligence review by Shoppers that included a review of Paragon’s store operating income.
The acquisition of the Paragon retail pharmacies, along with the central fill locations that service the long-term care market, will expand Shoppers’ retail presence in western Canada and will provide a platform for the company’s MediSystem Technologies business to enter the British Columbia and Manitoba markets.