Honest Tea to stretch West Coast distribution thanks to Coca-Cola bottler
LOS ANGELES Coca-Cola Company and a West Coast division of Coca-Cola Enterprises, have announced that Coke’s biggest bottler will begin distributing Honest Tea brand bottles teas in selected Western markets. The move will extend Honest Tea’s U.S. distribution to grocery stores, gas stations and other retailers.
Earlier this year, Coca-Cola Company bought 40 percent of the Honest Tea business, a transaction totaling $43 million. The all-natural, organic tea maker is now worth an estimated $110 million.
A Los Angeles arm of Coca-Cola Enterprises Inc. will hold the rights and begin distribution of Honest Tea and Honest Ade in cities in Arizona, Nevada, Northern California, Oregan and Washington in late September.
Coca-Cola has said that its buy-in of Honest Tea is part of a plan to extend its holdings into non-cola beverages, energy drinks and bottled water. Coca-Cola last year acquired Glaceua Vitaminwater for $4.1 billion.
Bud maker to release brand new brew
ST. LOUIS Anheuser-Busch Co., which earlier this month was the subject of an acquisition play by global beverage giant InBev, has announced the upcoming release date of the latest ale to join the A-B family of beers. Budweiser American Ale will be available at select U.S. retailers beginning Sept. 15, the company said.
A-B described its newest formulation as having a “rich amber color and bright, hoppy finish.” The company said that Budweiser American Ale is created through an all-malt, top-fermenting process. It also is reported to yield an aroma of sweet malt and spicy hops.
In recent years, A-B has been working to expand its portfolio to include more craft and specialty beers. The company’s most recent launches have included the beers Bud Light Lime and Budweiser Select.
Food Lion adopts Guiding Stars nutritional scale
NEW YORK A supermarket chain in the south is giving customers a quick way to judge the nutritional value of their food.
Food Lion recently launched its “Guiding Stars Nutrition Navigation System” at its stores. The system rates the nutritional value of food using one to three stars, three stars indicating the highest value.
The system uses information from the Nutrition Facts labels for packaged foods and Department of Agriculture data for unpackaged food. Foods with fewer than five calories per serving are not rated.
The system is in place at all of Food Lion’s 1,200 stores. It began at Hannaford Bros., a grocery chain in the Northeast with the same parent company as Food Lion, Belgium-based Delhaize Group.