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Honest Tea shows off new look

BY Allison Cerra

BETHESDA, Md. — Honest Tea has unveiled its redesigned labels for its PET line of Honest Tea and Honest Ade products.

The new look, which began hitting store shelves this month, features a white background that highlights clean, vibrant images of the ingredients. The company said that the revised labels enhance its visual identity as the brand gains national distribution. The new labels are not reflective of any formula changes, Honest Tea said.

"We had a lot of fun developing this new look," Honest Tea VP marketing Peter Kaye said. "We want our labels to stand out on store shelves and drive appetite appeal, all while maintaining our signature Honest brand look. We are thrilled to finally be unveiling our hard work and think both our loyal consumers, and many new consumers, will be interested in the appetizing images and fun stories each variety takes on."

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New water fortified with omega-3s, essential vitamins comes to market

BY Allison Cerra

NEW YORK — Omega Water — a new water brand developed by Mycell Technologies and Nature’s Way Pure Water Systems’ joint venture Nature’s Omega — brings together natural flavors and health benefits.

Omega Water, touted as the first zero-calorie, flavored bottled water fortified with 100-mg of omega-3s and six essential daily vitamins, is available Lemon Squeeze, Orange Splash, Fruit Fusion and Berry Breeze flavors.

Omega Water can be purchased at Duane Reade, Wegmans, Hy-Vee and Roundy’s stores for a suggested retail price of $1.99.

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R.JENNING says:
Jun-05-2012 02:25 am

Omega Water sounds very interesting. Also it is packed with 6 essential Vitamins which is a great plus point.

A.EDWARDS says:
Sep-04-2011 06:47 am

our body need over 90 nutrients every day to function well. We need 60 minerals, 16 vitamins, 12 amino acids and 3 essential fatty acids. As we know we are not getting these out of our food – what do we do? We have to take supplements! We must ensure that these supplements are of the best quality. These supplements need to contain minerals, vitamins and antioxidants and should be taken on a regular basis to maintain our optimum health.www.1wallmart.com Avoid synthetic supplements. In fact synthetic supplements can actually have the totally reverse effect on our bodies, i.e. in fact causing us harm! A prime example is d-alpha tocopheryl Vitamin E. When this is shown as dl instead of d – it indicates that it is synthetic. www.cleansemart.com When researchers have used the synthetic form of Vitamin E in clinical trials it has not been found to work and in fact in some cases has caused harm. Look for plant derived nutrients from natural sources. Avoid artificial additives and fillers such as coal tar, artificial colouring, preservatives, sugars and starch.

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Diabetic-friendly NuGo Slim bars soon to hit store shelves

BY Michael Johnsen

PITTSBURGH — NuGo Nutrition on Wednesday announced the launch of its diabetic-friendly meal-replacement bar product line called NuGo Slim. The line is being billed as the first almost sugar-free high-protein bar made without maltitol, an artificial sweetener. The 2 g of sweet goodness comes naturally from real dark chocolate, the company stated.

The NuGo Slim bars contain 15 g of protein and have 180 calories and 2.5 g of saturated fat. Chicory root, a natural dietary fiber, adds 9 g of fiber and naturally sweetens the body of the bar.

NuGo Slim is certified gluten-free by the Gluten-Free Certification Organization and OU Kosher-certified by the Orthodox Union. The initial launch includes three flavors: brownie crunch, roasted peanut and raspberry truffle. Suggested retail price will be less than $2.

Such artificial sweeteners as maltitol or other sugar alcohols typically found in low-sugar and sugar-free bars can cause gastric distress, such as bloating, stomach cramps and other pain, the company suggested. Similarly, the NuGo bars do not contain high-fructose corn syrup, hydrogenated oils or trans fats.

NuGo Nutrition is officially unveiling the product line at the Natural Products Expo East at the Baltimore Convention Center Sept. 22 to 24.

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