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Honest Tea says Coca-Cola can help boost its expansion, message

BY Jenna Duncan

BETHESDA, Md. Honest Tea announced that it is following the leadership of Coca-Cola to boost business, and its social mission of promoting conservation and eco-friendly consumerism. Honest Tea has been known for operating out of a “green” building and for promoting an agenda of natural health and environmental responsibility.

Coca-Cola last month announced that it has acquired 40 percent of the small, eco-friendly beverage company and invested $43 million into its operations. Spokespersons said that Honest Tea stands to benefit from Coca Cola’s distribution and manufacturing knowledge.

Some skeptics warned that great changes may loom ahead for the Honest Tea company. Experts have said that smaller companies often find that they must change their mission statements and risk losing their identity during mergers.

Seth Goldman, Honest Tea co-founder and chief executive officer, said he understands concerns about corporate partnering with an industry giant like Coca-Cola.

“I’ve gotten the e-mails. And I know there is risk attached here,” he said. He added that he believes Honest Tea can use the expanded distribution and sales volume opportunities from partnering with Coca-Cola to launch awareness about health and promote sustainable agriculture.

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Amish Naturals announces all-natural granola bars

BY Jenna Duncan

HOLMESVILLE, Ohio Amish Naturals health food company today announced the launch of its new 100 percent natural granola bars.

The granola bars are featured in four flavors; dark chocolate, fiber-rich peanut butter and fiber-rich fruit and nut and regular peanut butter.

“Our entry into the $1.8 billion snack bar market is an inherent extension of the Amish Naturals’ Hi-Fiber initiative and our mission to provide natural, premium food products that not only taste great, but are truly good for you,” said David Skinner, president and chief executive officer of Amish Naturals.

Amish Naturals last year acquired Amish Heritage, an all-natural brand of gourmet condiments and soup mixes, and the Schlabach Amish wholesale bakery in Benton, Ohio.

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Heinz ketchup announces winning user-made ad

BY Jenna Duncan

PITTSBURGH Heinz has announced the winner of its “Top This” TV Challenge Take Two Web contest. A 25-year-old graduate student from Chicago, Matt Cozza, took home the $57,000 first prize for his 30-second spot featuring Heinz Ketchup and the tagline, “Now we eat.” The ad will air nationally this spring and run through the summer.

The “Top This” consumer-generated ad contest called for Heinz Ketchup fans to create ads showing the ketchup and telling why they like it. Visitors to the Heinz “Top This” Web site picked the winner from 10 semifinalists chosen by contest promoters.

In Cozza’s ad, diners grab Heinz Ketchup bottles off of carts in a restaurant and hold on for dear life. Cozza said he got the idea when he and some friends went out to eat one night and could not find any ketchup at their table.

A Heinz spokesperson said that the ads will appear on the Fine Living and Food networks, and also closed-circuit TV inside Six Flags amusement parks.

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