HEALTH

Homeostasis brings new line of homeopathic cough-cold items to retail pharmacy

BY Michael Johnsen

LAS VEGAS — Homeostasis Labs featured a line of homeopathic solutions for both adults and children at the ECRM Cough & Cold and Allergy EPPS.

Specifically in the cough-cold space, Greenwich, Conn.-based Homeostasis fields three adult cough-cold products — allergy, cough and cold, and flu, along with one pediatric product: children’s Homeostasis cough and cold.

According to company officials, the brand had been successfully test marketed across one major retailer and will be fully available beginning in April.

Homeostasis is coming into the mass channel with a pre-existing social media presence on Facebook where the company relays its "green" heritage. All packaging is produced utilizing 100% renewable energy (wind power).

The full line consists of 10 adult SKUs and four children products.


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Hebron U.S.A. introduces popular Brazil line of healthcare products to U.S. market

BY Michael Johnsen

LAS VEGAS — Hebron U.S.A. last week introduced a brand popular in Brazil into the U.S. market at the ECRM Cough & Cold and Allergy EPPS.

The company has two cough-cold products in its lineup: Bromelin DS and Propolis DS. Bromelin is a dietary supplement that supports healthy respiratory function with a natural extract made from pineapples. And Propolis, also a dietary supplement, helps coat and soothe the throat with its Propolis Extract, a natural ingredient harvested by honeybees.

Also part of the launch is the brand Florax DS, which includes a ready-to-drink probiotic that has a 36-month shelf life and features a QR code on the back of the packaging that directs consumers to the company’s website, Hebronus.com, among other probiotic SKUs promoting diarrhea relief.


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Airborne adds a little pep to its line of immunity-boosting supplements

BY Michael Johnsen

LAS VEGAS — Airborne last week presented two new Airborne Plus Energy products in citrus and berry flavors to address that run-down feeling many people get when they feel they soon may be under the weather.

The new immunity/energy boosters are caffeine free and provide that extra spark through the addition of eight B vitamins to the formulation. Showcased at the ECRM Cough & Cold and Allergy EPPS, the new products also represent a new delivery form for the product: powder packets. Last year, Airborne had added chewable tablets to its line of effervescent supplements.


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