HEALTH

Homeopathic solutions resonate with OTC consumers

BY Michael Johnsen

Not only are “clean labeling” initiatives resonating with consumers across the food aisle, but the pull toward more natural remedies, including homeopathic solutions, is resonating with consumers shopping in the OTC aisles, as well, many suppliers shared with Drug Store News.

“The trend of consumers looking for natural and safe products continues to be strong and steady,” said Gary Wittenberg, VP of national accounts at Boiron. “This is especially true of mom looking for health options for her family. Placing more focus on the baby category is the next step in Boiron delivering the good-for-you products that today’s consumers want.”

Boiron, long known for its Oscillococcinum flu relief and Arnicare pain relief solutions, is planning to capitalize on new opportunities in the baby care aisle this fall with the help of targeted digital marketing, sampling moms at several baby-themed consumer expos, public relations efforts and social media tactics. “Sales also are driven though doctor recommendations,” Wittenberg said. “Boiron USA’s medical team makes office visits and attends roughly 50 medical trade shows per year, including pediatrician events for its new baby platform.”

“Homeopathy is becoming much more accepted by the general population. Consumers want more homeopathic products,” said Michael Hanson, sales coordinator at TRP.

TRP is known for its line of ear care products, but presently is focusing on launching three eye care items, including one that addresses poor night vision, called Aging Eye; one that addresses eye “floaters,” those clumps of proteins in the vitreous inside of the eye, called Eye Floaters Relief; and one called Twitching Eye Relief.

“Our goal is to give the American consumers choice,” said Dan Quail, Similasan’s president of North America. “A lot of people don’t like putting chemicals into their bodies, and we’re offering [a homeopathic alternative].”

Similasan is launching Dry Eye Easy Mist, which creates a dry eye solution users can spray on a closed eye lid and blink into the eye. In addition to making an appeal to those consumers who don’t want to put drops into their eyes, it also works with makeup, as it doesn’t cause makeup to run.

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Q&A: Sujanil’s Desai discusses combating super lice — naturally

BY DSN STAFF

Drug Store News spoke to Sujanil’s Ashish Desai about what differentiates the comapny’s Lice-Nil lice treatment from other brands on the market. 

Drug Store News: Tell us a little bit about Sujanil and its history.
Ashish Desai: For over 50 years Sujanil has been a leading manufacturer of Agrochemicals Pesticides , Household Insecticides, pest control and public health products. Established in 1966, the fast growing and dynamic company offers a comprehensive range of innovative products known for their quality, competitive price and sustainable technology.  Recently Sujanil launched Lice Nil in the United States

DSN: How is Sujanil’s latest product, Lice-Nil, different from the other brands that are currently on the market?
AD: Lice Nil, a first to market, oil based, all natural treatment proven 100% effective on all types of Lice…..including Super Lice.  Containing just three ingredients, Neem, coconut and tea tree oils Lice Nil provides a total Lice solution with one application.

DSN: Is all of the attention around Super Lice outbreaks being overblown — how big of a problem is it?
AD: Head lice are a centuries old nuisanc,e which continue to plague children regardless of socio economic, cultural and geographic circumstance … and the problem only seems to be getting worse. Over the years, lice have developed resistances to toxic pediculicides, which are the main ingredients in common OTC lice remedies. In fact, according to a recent study, at least 42 U.S. states have confirmed populations of super lice, which possess gene mutations that allow them to survive even the harshest chemical treatments.

DSN: Lice-Nil is made of all natural ingredients — why is that an important distinction?
AD: The primary ingredient in Lice-Nil, neem extract, is a vegetable oil pressed from the seeds and fruits of the Azadirachta indica tree. This powerful lice remedy is safe and all-natural. It works by encapsulating and suffocating the lice, and even penetrates the aeropyles — tiny openings — at the top of lice eggs. This blocks the oxygen flow to create carbon dioxide buildup and keeps the nits from forming any further. This results in a complete lice solution that gets rid of every louse and nit.

Lice-Nil outperforms traditional chemical lice treatments because it works in an entirely different way. Typical chemical treatments work by directing efforts to the louse’s nervous system, but this doesn’t have an effect on eggs because they haven’t developed nervous systems yet. This then leads to a stressful combing process to remove the nits from the hair. And chemical treatments have almost no effect on super lice, which are lice that have developed resistance to even the harshest chemical treatments

DSN: There are a lot of brands out there — what is Lice-Nil doing to break through the clutter to reach moms and healthcare professionals?
AD: In 2017, more than 100,000 samples of Lice Nil will be distributed to school nurses, healthcare professionals and pharmacists. And in 2018, Lice Nil will launch an omnichannel marketing program, which includes an extensive public relations outreach featuring Sherry Torkos, a pharmacist, author, certified fitness instructor and health enthusiast, who will appear in broadcasts, health and family segments, along with traditional print vehicles targeted at parents.  

DSN: What’s the bottom line — why do retailers need to make Lice-Nil a part of the mix in lice remedies?
AD: Today’s busy parents are increasingly looking for solutions that are chemical free, natural and gentle, without compromising efficacy and results.  These parents are well educated and very adept a using the Internet to find the right product to suit their lifestyle. If these products are not available on retailers’ shelves, these consumers will not hesitate to order online.

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Film boosts homeopathy awareness

BY Michael Johnsen

NEW YORK — This fall, homeopathy may get a boost in awareness and acceptance among American consumers with the screening of “Just One Drop,” a documentary that addresses critics of homeopathy head on, and shares the story behind the medicinal practice.

“Homeopathy has been maligned and misrepresented for 200 years,” said Laurel Chiten, director and principle at Blind Dog Films. “All I am trying to do with this film … is give homeopathy a voice — a voice that continues to be misinterpreted.”

The National Center for Homeopathy is among those hosting screenings across the nation, from New York and Philadelphia to Berkeley, Calif. “The film aims to dispel myths and encourage audiences to reset and rethink about homeopathy,” the association stated. “It sheds light on the benefits of homeopathy and ultimately supports a passionate community. …”

To many, homeopathy seems implausible. They fear it is purely a placebo effect. Yet, homeopathy is used by millions of people around the world. The film explores the controversy, reveals the rich history, dispels myths and misconceptions, and asks whether or not homeopathy has been given a fair shake.

“I want ‘Just One Drop’ to open up a dialogue, get people talking to each other, asking questions and sharing information,” Chiten said.

“This documentary will change our game in the most exciting of ways,” NCH said. “[It] sheds light on the benefits of homeopathy and ultimately supports a passionate community.”

 

“Just One Drop” screenings
DATE THEATER CITY
Sept. 25, 2017 Regal Village at the Pearks 12 Longmont, Colo.
Sept. 25, 2017 Regal Hudson Valley Mall 12 Kingston, N.Y.
Sept. 25, 2017 Regal Bridgeport Village Stadium 18 & IMAX Portland, Ore.
Sept. 25, 2017 B&B Theatres Windsor 10 Oklahoma City
Sept. 26, 2017 Regal Transit Center Stadium 18 & IMAX Buffalo, N.Y.
Sept. 26, 2017 Regal Burleson Movies Stadium 14 Burleson, Texas
Sept. 26, 2017 Regal Union Square Stadium 14 New York
Sept. 26, 2017 AMC Quail Springs Mall 24 Oklahoma City
Sept. 27, 2017 Regal Plymouth Meeting 10 Conshohocken, Pa.
Sept. 27. 2017 B&B Wylie 12 with Marquee Suites & GS

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Wylie, Texas
Oct. 4, 2017 Bow-Tie Cinemas Red Bank Theatre Red Bank, N.J.
Oct. 11, 2017 AMC Showplace Rockford 16 Rockford, Ill.
Oct. 12, 2017 Regal Peoples Plaza Stadium Newark, Del.
Oct. 12, 2017 Regal Green Hills Stadium 16 Nashville, Tenn.
Oct. 12, 2017 Landmark Theatres Main Art Theatre Royal Oak, Mich.
Oct. 16, 2017 Bow-Tie Cinemas Criterion Cinemas New Haven New Haven, Conn.
Oct. 17, 2017 Regal Berkeley 7 Berkeley, Calif.
Oct. 19, 2017 Regal Union Square Stadium 14 New York
Oct. 26, 2017 Bow-Tie Cinemas Palace 17 Hartford, Conn.
Nov. 1, 2017 Goodrich Quality 16 Ann Arbor, Mich.
Nov. 8, 2017 Regal Gallery Place Stadium 14 Washington

 

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