Holiday shoppers plan to utilize smartphones, tablets as shopping tools
WORTHINGTON, Ohio — According to a survey released last week, 61.7% of mobile users said they plan to use their smartphone or tablet for holiday shopping this year.
Most of these avid mobile holiday shoppers (60.8%) plan to use their device mostly as a “mobile mall;" in other words, purchasing products and comparing prices, Prosper Mobile Insights reported. The other 39.2% said they plan to use their device mainly as a data organizer to keep track of gift lists, budgets, sales, etc. On average, mobile holiday shoppers said they plan to make 37.9% of their holiday purchases from their device.
Of those who plan to use a smartphone or tablet for holiday shopping, the majority (56.7%) anticipates using their device mostly during the planning and research stage. As many as 40.2% planned to use their device mainly during the shopping/in-store stage while 3.1% planned to use a smartphone or tablet mostly to share their shopping experiences with others.
Walmart kicks off ’12 Days of Giving’ campaign
BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.
The "12 Days of Giving" campaign invites Walmart Facebook fans to nominate local nonprofits now through Nov. 30. How it works: Visitors can nominate local organizations by submitting a 200-word description, which must include details of how the nonprofit impacts its local community. The description also must be accompanied by photos that illustrate how the nonprofit helps families make ends meet. The photos, Walmart said, will be featured in a gallery on the page that will highlight submissions throughout the campaign.
A panel from Walmart’s charitable arm, the Walmart Foundation, will review submissions and select the grant recipients, which will be announced on Facebook daily from Dec. 12 to Dec. 23.
"Many of our Facebook fans make charitable donations and talk with each other about special needs in their communities, especially during the holidays," Walmart senior director of social media Wanda Young said. "We wanted to go where these conversations are already happening and give users the opportunity to take the next step by nominating organizations they feel are providing especially critical services."
Safeway hosts numerous events to honor nation’s vets
PLEASANTON, Calif. — Safeway dedicated Veterans Day weekend to pay tribute to past and present service members and raise money for an organization that provides programs and outreach to those who were severely injured while serving their country.
Beginning Veterans Day, Nov. 11 through Nov. 13, all U.S. Safeway stores helped raise funds for the Wounded Warrior Project.
"We are proud to recognize the enormous sacrifice made by veterans, especially those who are injured while defending the freedoms we hold dear," said Larree Renda, Safeway EVP and chair of the Safeway Foundation. "With [the] weekend’s activities, we are honored to assist the Wounded Warrior Project and the work they are doing for those veterans of the post-September 11 conflicts."
Safeway held other in-store events to show support for veterans. For example, in Dublin, Calif., California Rep. Jerry McNerney, and other local elected officials and community leaders helped Safeway customers assemble care packages for Operation SAM (Supporting All Military), an organization that collects, packs and ships "comfort items" to active duty personnel overseas.
In Southern California, Los Angeles mayor Antonio Villaraigosa joined Army Airborne Ranger Aron Hijar, other military veterans and local news anchors, at a Studio City Vons store for a grocery "Bagging Boot Camp" competition. The mayor teamed with Hijar, whose platoon was featured in the Academy Award-nominated documentary "Restrepo."
And in Boulder, Colo., three Safeway store managers, who also are retired military officers, were joined by a Wounded Warrior Project ambassador as they presented with the Game Day Ball at the University of Colorado’s Folsom Field before 55,000 fans.