HEALTH

Historical Remedies launches line of stress reduction homeopathic lozenges

BY Michael Johnsen

ATLANTA — Historical Remedies, based in St. Paul, Minn., last week launched a line of six homeopathic "stress reduction" lozenges for introduction into the food, drug and mass channel at the ECRM Vitamin, Diet & Sports Nutrition EPPS in Atlanta.

Identifying a potential checkstand opportunity, the company has merchandised the lozenges as part of a shelf-ready, point-of-purchase pop-up display.

The line includes Stress Mints for stress relief, Moon Drops as a sleep aid, Pick-Up Drops for energy, Arnica Drops for muscle and pain relief, and Passion Drops for PMS relief.

 


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HEALTH

DRS Health introduces line of doctor-recommended supplements

BY Michael Johnsen

ATLANTA — DRS Health presented attendees of last week’s ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that’s not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.

The lineup includes six products addressing bone/joint health, healthy weight loss, prostate health, prenatal nutrition and a heart health formula. Also part of that lineup, the Benson, N.C.-based company featured H3 Rapid Recovery, a powdered beverage mix formulated to help the body rebuild and maintain healthy muscles, cartilage and connective tissues, skin and soft tissues after surgery, injury or trauma. The vitamin and mineral drink mix contains manganese, chromium, arginine and bromelain, along with other ingredients.

DRS Health is represented by the Emerson Group and has contracted a public relations firm to help manage a comprehensive media spend that includes 30-second spots on network television.

 


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Clif Bar introduces new salty-sweet option for its Luna brand

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna whole nutrition bar for women brand.

“Loaded with protein-rich peanuts, Luna’s latest offering keeps any on-the-go woman satisfied and satiated without the unnecessary guilt that is often accompanied with indulging in a tasty snack,” stated Tara DelloIacono-Thies, registered dietitian and nutrition strategist for Luna. “We are committed to delivering quality products that fulfill the taste women crave while supplying the body with key nutrients women need, such as calcium, folic acid, iron and vitamin D.”

Luna bars are available at a suggested retail price of $1.39.


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