BEAUTY CARE

Hispanic women boost BB cream sales

BY Antoinette Alexander

When it comes to makeup, Hispanic women represent a significant opportunity, and targeting this demographic could help bolster penetration rates of such products as BB creams, according to market research firm Mintel.

“BB cream can help to soothe and smooth the face, and as such, the product is a natural fit for the demographic. Furthermore, manufacturers and marketers of other types of face makeup should consider targeting Latinas with the message of a product’s superior ability to cover skin imperfections,” Mintel stated in its “Color Cosmetics” report published earlier this year.

Why? Well, Hispanics can be prone to such inflammatory conditions as acne and eczema, which can leave dark marks on the skin; and when surveyed, female Hispanic respondents indicated that they are more likely to use makeup to cover blemishes. The product qualities that are most important to Hispanic women: noncomedogenic, moisturizing ingredients and long-lasting formulation. These beauty mavens also are more likely than average to report being influenced by ecologically friendly, organic and mineral-based products, as well as those where the manufacturer gives a portion of the sales or profits to a charity or cause, 
Mintel stated.

When targeting Hispanic beauty shoppers, Mintel’s research suggested that — given the fact that the population of young Hispanics is expected to show particularly strong growth, with growth coming more from birthrates than immigration — Spanish-language ads will likely have less of an impact than such efforts as virtual mirrors, social media, beauty blogs, community forums and beauty box samples.

“For example, a Hispanic-focused beauty box could feature an assortment of products that are particularly appealing to this demographic, such as lip gloss, eyeliner and BB cream, as well as those that are ecologically friendly, organic and mineral-based,” the research stated.

 

The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

New HBA Global pavilion to showcase latest in fragrance innovation

BY Antoinette Alexander

NEW YORK — The fragrance and scent business is on an upswing, with this worldwide $35 billion dollar industry expected to post increased year-end sales and new product and category launches. To spotlight these innovations, HBA Global has announced that it will launch a Splash! on Fragrance Pavilion at its industry event in New York in June.

The HBA Global event is slated for June 18 to 20, 2013, at the Jacob K. Javits Convention Center in New York.

This curated area on the exhibit floor will feature the latest finished goods in the fragrance market, including perfumes, colognes, aromatherapy products and home scents. Fragrance-related offerings such as candles, scent diffusers, fragrance oils, personal care products and other product offerings using scent in innovative ways will also be considered. 

 “The new HBA Splash! on Fragrance Pavilion is an exciting opportunity for new brands to gain exposure and reach a wide audience in one central location. Fragrance and fragrance delivery are such integral aspects of our products, and at times may be overlooked. This event puts fragrance in the forefront,” stated Amy Marks-McGee, founder of Trendincite and jury member of Splash! on Fragrance.

“With positive market growth, and a resurgence in innovation, this is an exciting time for fragrance development,” stated Jill Birkett, brand director of Beauty & Wellness for HBA Global. “Our audience will benefit from getting such intimate access to these brands that are emerging on the market.  SPLASH!  on Fragrance will allow them to meet the fragrance creators and get a closer look at the important package design and unique delivery systems.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Brush Buddies expands singing toothbrush category with One Direction toothbrush

BY Antoinette Alexander

FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes. 

Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.

"We are thrilled to announce One Direction as the second music group in our portfolio and are particularly excited about launching in their home countries of the U.K. and Ireland," stated Anish Patel, CEO of Brush Buddies. "Our products have become known for representing artists in their unique style, and our packaging allows consumers to play the two songs on each brush while maintaining the product in a safe hygienic shell while in-pack.

Brush Buddies is one of three licensee’s of One Direction in the oral care category. Brush Buddies acquired the worldwide license, excluding North America, to produce singing toothbrushes utilizing the name, likeness and music of One Direction. 

One Direction is comprised of members Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson and Zayn Malik, who were put together after auditioning for "The X Factor U.K." in 2010. Their debut album, Up All Night, has reached No. 1 in 16 countries, selling more than 3 million albums, 8 million singles and 1 million DVD’s worldwide. The group has also amassed nearly 7 million followers on Twitter and 10 million “Likes” on Facebook.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?