HEALTH

Hisamitsu America launches trio of topical pain relief solutions

BY Michael Johnsen

FLORHAM PARK, N.J. — Hisamitsu America on Monday launched three new topical analgesic solutions, the company stated.

The three new products include Salonpas Pain Relieving Gel-Patch Hot, which features capsaicin (0.025%) and menthol (1.25%) in patch form; Salonpas Pain Relieving Massage Foam with active ingredients menthol (3%) and methyl salicylate (10%) in a self-massage topical analgesic format; and Salonpas Pain Relieving Jet Spray with active ingredients menthol (3%) and methyl salicylate (10%) that utilizes a highly pressurized jet force as its application mechanism.

"While most Americans turn to OTC pills to relieve pain, topical analgesic pain relief — as found in patches, creams, foams and sprays — is gaining greater market recognition, and we are proud to have been voted the ‘Best New Topical Analgesic in 2012’ by Better Homes & Gardens," stated John Incledon, Hisamitsu America president and CEO.


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Purdue Products kicks off ‘comfort’ sweepstakes in support of its Colace brand

BY Michael Johnsen

STAMFORD, Conn. — Purdue Products on Monday kicked off the Colace Comfort Sweepstakes, a three-month national sweepstakes promotion in which anyone ages 18 years or older can enter to win an array of "comforting" prizes, such as Tempur-Pedic mattresses, Apple iPads, Kindle Fires and Keurig coffee makers.

"We created the Colace Comfort Sweepstakes to offer some everyday comforts to the millions of Americans who suffer from occasional constipation which can result in straining," stated Charlene Bailey director product management at Purdue. "We also want to remind consumers that Colace Capsules are stimulant-free, and provide comfortable relief from occasional constipation."

By the end of the sweepstakes period, a total of $50,000 in prizes will be awarded, and winners will be selected randomly on a weekly basis. Consumers can enter as many times as they like by visiting a promotional website, ColaceComfort.com. The promotion kicks off March 4 with a free-standing-insert coupon in more than 46 million newspapers across the country. The coupon features a special QR code providing smart phone users a quick link to the sweepstakes entry page.


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Tums battles heartburn, bad breath with new smaller-size tablet

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare North America on Monday launched Tums Freshers, a new tablet-size version of Tums that is 40% smaller than regular Tums and includes a cooling flavor for breath freshening.

The new Tums Freshers takes care of both heartburn and bad breath at the same time — 94% of heartburn sufferers also reported experiencing  bad breath, according to a recent GSK survey of 1,200 women. According to that survey, the top five social "Moments that Matter," moments consumers would not want ruined because of the foods they were eating, were:

  • A business interview;

  • A doctor’s appointment;

  • A New Year’s Eve kiss/mistletoe kiss;

  • Meeting your boyfriend or girlfriend’s family and friends; and

  • Lunch with your new boss.

GSK has teamed up with Lisa Lillien, New York Times best-selling author and founder of the Hungry Girl brand, for the new Tums brand launch with the release of several recipes to enjoy in "Moments that Matter."

"I am always on the lookout for great tasting foods that are guilt-free and have created recipes that let me live life to the fullest, especially in ‘Moments that Matter,’" Lillien said. "I’ve teamed up with Tums Freshers because I believe these recipes will let people enjoy food without letting it get in the way of important social situations."

The new recipes are featured on the Tums Facebook page.


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