High Ridge Brands to make second donation to Family-to-Family nonprofit
HASTINGS-ON-HUDSON, N.Y. — Family-to-Family Inc. a non-profit poverty relief organization, announced today that High Ridge Brands — maker of Zest, VO5, White Rain, Coast and Rave — will make a second donation of soap, shampoo, conditioner and body wash products to 20 organizations identified by Family-to-Family’s Shower To The People Program. These organizations serve impoverished American families.
This brings the total number of communities reached by Family-to-Family’s Shower To The People program to 39, covering 36 states and the District of Columbia. The program provides ongoing personal care products to families in need.
Family-to-Family is working with select Boys & Girls Clubs, public schools, social service agencies and food pantries to distribute the products. This donation will bring the total number of donated personal care items by High Ridge Brands in the last eight months to more than 3 million showers-worth of products.
"High Ridge Brands is dedicated to helping families in need across the country. We take pride in having the opportunity to provide those less fortunate with a fresh start in the morning," said James Daniels, CEO of High Ridge Brands. "High Ridge Brands is proud to support Family-to-Family for the second year in a row. Their ‘Shower To The People’ program has the ability to reach our country’s poorest neighborhoods, and helps provide these families with the most essential and high quality hygiene products."
A 2013 study by Feeding America found that of those surveyed who were unable to afford basic household goods, 55% reported skipping shampoos and 33% reported bathing without soap as a means to save money. In addition, 40% of that study’s low income respondents reported skipping or delaying their rent payment in the past year in order to afford non-food household essentials.
"It’s hard to believe that the most basic personal care items — soap, shampoo, deodorant, toilet paper — are considered luxury items for families living on the edge," said Pam Koner, founder of Family-to-Family. "I’ve heard of families in need taking liquid soap home from fast-food restaurant bathrooms, teen-aged girls skipping school because they don’t have feminine hygiene products, families using dish detergent as shampoo, children being bullied at school for being unclean, and most shockingly, of families going without toilet paper."
Essenza hand soap combines essential oils, moisturizers for soft skin
KENT, Wash. — Olympic Mountain Products has developed a new line of hand soaps called Essenza, which is formulated with shea butter and essential oils to moisturize skin while fighting germs.
Essenza is designed to eliminate oil-stripping propensity by incorporating a proprietary blend of essential oils, Shea butter and aloe into its formulation. As a result, it adds moisture during hand washing rather than taking it away, leaving skin as soft and supple, the manufacturer stated.
Essenza is available in several fragrances, including French Lavender, Rosemary Mint, Pomegranate Acai, Pear Glace, South Pacific Waters and Mango Agave. The hand soap contains no artificial colors or dyes.
Essenza comes in 12-oz. (manufacturers suggested retail price $3.99) and 16.9-oz. (MSRP $4.99) pump bottles. It is available at Target, Walgreens and select Bed, Bath & Beyond, and online at drugstore.com.
Product innovation, packaging and marketing maven Steven Lubin creates new company
DEERFIELD, Ill. — Former retail executive Steven Lubin recently announced the formation of Steven Lubin Enterprises, an enterprise that excels in new product innovation, packaging and marketing. "My years in retail, both in operations [and] corporate, and involvement with most all categories across the front-end of the store enables me to bring great knowledge and perspective to suppliers," Lubin told Drug Store News. "[I possess] an intricate understanding of consumer demand and how to bring a product forward in content, package and marketing."
Lubin benefits from 43 years in drug store retailing, most recently as divisional VP and general merchandise manager for Walgreens. He is a senior executive with domestic and international experience in retail operations, marketing and product and package creation. He has a reputation as a forward-thinking leader with a proven aptitude in profitability analysis, market management, planograms and strategic planning.
As a buyer for more than three decades, Lubin purchased for more than 25 categories and worked as a divisional merchandise manager overseeing cosmetics, fragrance, bath, sunglasses, apparel and other fashion categories. Lubin has also been responsible for purchasing, advertising and marketing for 110 retail locations in Puerto Rico and understands the Hispanic market.
"I understand the due diligence needed to open stores in new markets, in establishing product mix, advertising and marketing," he added. In addition to Puerto Rico, Lubin has experience preparing Walgreens' market entry into Hawaii, Alaska and St. Thomas.