Hi-Chew goes grape
LOS ANGELES Hi-Chew’s line of fruit chews now features a grape flavor.
“Our grape flavor has been a popular treat especially among children in Japan,” said Toshiya Yasuda, president of Morinaga America. “We are confident that by bringing our grape flavor to America, we will not only delight our current fans, [but] we [also] will stimulate more curiosity in trying Hi-Chew fruit chews that will gain us an even greater following after sampling one of our fruity, chewy candies.”
Hi-Chew is available at convenience stores and such retailers as Ralphs grocery stores.
Fresh Express introduces new varieties to salad kits
CINCINNATI Chiquita’s Fresh Express brand is expanding to offer consumers more convenient and nutritious meal options.
Fresh Express salad kits offer ready-to-serve, flavorful salads that are great for the whole family to enjoy, and the line now features six new flavors, including house ranch, house Italian, chicken caesar, chicken taco and limited-edition pear gorgonzola and strawberry fields kits.
"Continuously developing new, fresh and flavorful salad meals for our consumers is at the core of our mission at Fresh Express," said Brian Kocher, president of Chiquita North America. "Whether it’s a classic caesar or our new delicately sweet-flavored, limited-time-only strawberry fields kit, Fresh Express is providing consumers what they want most –– fresh, delicious salad meals ready in seconds."
Fresh Express salad kits are available in the grocery aisle.
Atkins Nutritionals expands three lines with new offerings
DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.
"We constantly listen to our customers so we can bring them the best-tasting bars and snacks, without the added sugars and extra carbs. The concept of a low-carb cookie tested extremely well with Atkins followers and weight-conscious consumers," said Atkins CEO Monty Sharma. "Our new products will help people manage their weight without sacrificing great taste, enabling them to enjoy Atkins as a healthy lifestyle."
New Atkins products include:
- Advantage — coconut almond delight bar (SRP $6.99 for a five-pack) and chocolate chip cookie dough bar (SRP $9.49 for a five-pack);
- Day Break — chocolate hazelnut bar (SRP $6.49 for a five-pack); and
Endulge — chewy peanut butter cookie (SRP $5.99 for a five-pack) and double chocolate chunk cookie (SRP $5.99 for a five-pack).
The new flavors will be available online and in stores nationwide Oct. 31.