Hey Dude Skin Care revamps line to simplify his grooming needs
MIAMI BEACH, Fla. — Hey Dude Skin Care has introduced a new series of men’s skin care and grooming products that was designed to serve the needs of today’s modern “dude."
By replacing its past series of branded products with a simple, step-by-step system of products comprising a system it calls “Dudification,” Hey Dude Skin Care addresses all of the major grooming needs of guys: exfoliation, shaving, post-shave treatment, moisturizing and sun protection.
“In today’s marketplace, there is a serious lack of skin care products that serve that segment of men who are savvy and image-conscious but who don’t want to overspend on products with ingredients they don’t really need,” stated Susan Berner, CEO of Hey Dude Skin Care. Instead of settling for recognized cheaper mass brands or overpaying for products at a department store, Dudes have the chance to buy new high-performance Hey Dude Skin Care products that are affordably priced from $9.99 to $17.99.
Hey Dude has combined a deep facial cleanser with a shave gel in its Dude Cleansing Shave Gel. Its Dude Wash 3-in-1 goes even further by combining body wash, shampoo and shave gel with two pheromones it said will help guys attract the ladies.
The products are currently sold online at Heydudeskincare.com, but the company noted that it is in active discussions with a number of brick-and-mortar retailers to make the products available in stores nationwide. In addition, the company is promoting its products to its target audience of “dudes” through social media outlets, including Facebook, Twitter and Foursquare.
The series includes:
Dude Scrub ($15.99): Fresh citrus pre-shave skin exfoliator — Step 1 in Dudification;
Dude Cleansing Shave Gel ($14.99): Low foaming, eucalyptus-infused formula — Step 2 in “Dudification”;
Dude Aftershave Gel ($16.99): Menthol and alcohol-free irritation eliminator — Step 3 in “Dudification”;
Dude Moisturizer ($16.49): All-day moisture with vitamins C and E — Step 4 in “Dudification”;
Dude Wash ($9.99): 3-in-1 dual pheromone-infused body wash, shampoo and shave gel; and
Dude Self Tanner ($17.99): SPF-15 oil-free formula with aloe and vitamins A, C and E.
The company plans to introduce a number of new products in the next year, including hair care, fragrances and other grooming products.
Survey: Holiday shoppers plan to spend less; gift cards more popular in United States
NEW YORK — A new survey by Angus Reid Public Opinion revealed a number of similarities and differences between the holiday shopping habits of people in North America and the United Kingdom.
The survey found that 40% of Americans, 41% of Canadians and 49% of Britons said they plan to spend less during the 2011 holiday season than they did last year, though 16% of Americans and 21% of Canadians said they’re now in better financial situations. By contrast, 39% of Americans and 28% of Canadians said they’re in worse shape, compared with 55% of Britons.
Meanwhile, gift cards proved to be more popular in the United States than in the other two countries, with 62% of Americans saying they prefer to receive one, while 58% of Britons and 53% of Canadians prefer an item of some sort, and 44% of Britons and 38% of Canadians regard giving gift cards as "impersonal and lazy," compared with 25% of Americans.
Angus Reid Public Opinion conducted an online poll of 1,002 U.S., 1,005 Canadian and 2,006 British adults. The poll had a 3.1% margin of error for the North American respondents and a 2.2% margin of error for the British respondents. Respondents were drawn from among panelists on Springboard America, Angus Reid Forum and Springboard UK, all online market research platforms operated by parent company Vision Critical.
Orabrush develops new bad breath-busting foam to complement its tongue cleaner
SALT LAKE CITY — Orabrush — an oral care company that launched in 2009 with one of the most successful Internet-based advertising campaigns ever and now is available in more than 16,000 retail stores nationwide — has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.
“When people use the Orabrush, they always talk about how much gunk it pulls off their tongue,” Orabrush CEO Jeff Davis said. “But we’ve had a lot of people ask if they can use it with something to wash their tongue, like toothpaste or mouthwash. Toothpaste is too thick; it just mucks up the brush. Mouthwash is too thin, it just runs off, and the alcohol in mouthwash also kills both good and bad bacteria. Our new tongue foam is the perfect solution.”
Orabrush researchers discovered a foam that stays on the tongue cleaner and works with the bristles to maximize cleaning was the most effective combination. The Orabrush Tongue Foam applicator is similar to the pumps used with hand soap dispensers but turns the Orazyme liquid — a formula of seven all-natural enzymes created by oral care company Dr. Fresh — into a foam that remains on the tongue cleaner. The enzyme works to kill bacteria on the tongue that are most often responsible for bad breath while promoting good bacteria needed to keep the mouth healthy.
The minty foam is available in more than 900 discount stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam to try. The foam also can be purchased online at Amazon.com and Orabrush.com. The foam sells for $4.99. The Orabrush tongue cleaner is currently available in more than 16,000 retail stores nationwide.
Today, Orabrush is the third most-subscribed sponsor channel on YouTube – behind only Old Spice and Apple — and has more than 43 million video views. The company also has nearly 300,000 fans on its Facebook page.