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Hershey’s revitalizes Kisses brand with new promotions

BY Allison Cerra

HERSHEY, Pa. According to the annual Harris Poll brand equity survey, Hershey’s Kisses is the most recognizable brand in the United States.

For more than 100 years, consumers have enjoyed the one-of-a-kind shape, silver foil, signature plume and delicious taste of Hershey’s Kisses chocolates. To recognize this honor, Hershey’s is inviting their fans to celebrate with a sweet line-up of exciting promotions, new advertisements and a delicious new Hershey’s Kisses chocolates recipe available exclusively at www.kissescookies.com.

Among the promotions:

  • Kisses Movie Night: Starting April 1, Hershey’s is giving away a free movie ticket with the purchase of four 10 oz. bags or larger of Hershey’s Kisses chocolates, Hershey’s Miniatures, Reese’s Peanut Butter Cups or York Peppermint Patties
  • Back to School with Hershey’s Kisses chocolates: Starting in June, Hershey’s Kisses chocolates will celebrate Back-to-School and “back-to-normal” with 10% bonus bags, making it easier for moms to create special treat occasions for the whole family
  • Fall Baking with Americans’ Beloved Treat: As the must-have ingredient for fall and holiday baking, Hershey’s Kisses chocolates will be announcing a special promotion for all those bakers looking to sweeten the season
  • Building off of the momentum from last year’s “Factory” commercial, Hershey’s Kisses chocolates has launched a new series of television and print ads to celebrate the one-of-a-kind taste of Hershey’s Kisses Brand Milk chocolates. A new national commercial began airing Feb. 22 that highlights the magical process of creating Hershey’s Kisses chocolates – from making the perfect “Kiss” shape in the factory to creating special moments at home. Additional TV commercials featuring Hershey’s Kisses with almonds and Hershey’s Kisses chocolates with caramel will follow throughout the year and print ads are scheduled to run from March through May.

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V8 V-Fusion available in on-the-go size

BY Allison Cerra

CAMDEN, N.J. V8 V-Fusion juices now are available in single-serving cans, V8 announced Wednesday.

Available in pomegranate blueberry and strawberry banana varieties, each 8-oz. can provides a full serving of vegetables (1/2 cup) and a full serving of fruit (1/2 cup), as well as essential antioxidant vitamins A, C and E and no added sugar.

The suggested retail price for a 6-pack of 8-oz. slim cans is $4.99, $14.88 for a 24-pack of 11.5 oz. cans and $3.99 for a 46-oz. bottle. For more information, visit www.v8juice.com.

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Zico changes packaging

BY Allison Cerra

HERMOSA BEACH, Calif. Zico coconut water now is available in new, on-the-go packaging.

Previously packaged in only paper Tetra Pak containers, Zico is now available in a 14-oz. bottle featuring a resealable cap, easy grip shape and increased durability.

“Our new bottle blends the convenience of a sports drink with Zico’s premium, all natural product, which already provides more nutrients and better hydration,” said Mark Rampolla, CEO and founder of Zico. “The bottle, which can be thrown into a gym bag or kept in a car holder, will make it even easier for consumers to incorporate Zico into their daily lives.”

A portion of the Zico bottle is also made from recycled content. Expected retail price of the new 14-oz. bottle is $2.79. Zico products can be found at Whole Foods and www.zico.com.

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