Hershey slated to launch Air Delight
HERSHEY, Pa. — Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.
Air Delight will be available in the style of Hershey’s Kisses and the classic Hershey’s milk chocolate-style bar, according to a presentation made by Bilbrey at the annual Consumer Analyst Group of New York conference in Boca Raton, Fla.
Hershey’s unveiled its most recent product, Reese’s Minis, in an unexpected debut at the Consumer Electronics Show in Las Vegas in January.
Twinkie gets two limited-edition flavors
IRVING, Texas — Hostess is promoting its classic Twinkie snack with two limited-edition flavors.
As part of Hostess’ Twinkie Mania sweepstakes — in which Twinkie fans are being asked to vote for the newest flavor filling — the brand is introducing limited-edition Twinkies with chocolate creme and strawberry and creme fillings. The flavors now are available at retailers nationwide.
The Twinkie Mania sweepstakes calls on fans to select a new limited-edition flavor to join the Twinkie lineup, including raspberry tart, cookies ‘n creme, blueberry pie and lemon meringue fillings. In addition, one lucky Twinkie lover will win $25,000 when registering two UPC codes online of specially marked packages of any variety of Twinkies, including 100 calorie pack Twinkie Bites, original vanilla creme Twinkies and the new chocolate creme and strawberry and creme Twinkies.
Heinz to use Coca-Cola’s PlantBottle packaging
ATLANTA — Expect to see Heinz in a whole new way.
The company said it has entered a strategic partnership with Coca-Cola to implement the soft drink giant’s PlantBottle packaging in the production of its Heinz Ketchup bottles. PlantBottle packaging is made of PET plastic bottles that are fully recyclable and use less nonrenewable resources than traditional PET plastic bottles, according to the companies. Heinz said the adoption of the PlantBottle technology will be the biggest change to its iconic ketchup bottles since they first introduced plastic in 1983.
William Johnson, Heinz chairman, president and CEO, said that consumers should expect to see the Heinz Ketchup PlantBottle in a 20-oz. variety this summer, with plans to convert all ketchup products and their respective packaging to PlantBottle packaging globally. “The partnership of Coca-Cola and Heinz is a model of collaboration in the food and beverage industry that will make a sustainable difference for the planet,” Johnson said.