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Hershey dresses up for Halloween

BY Allison Cerra

HERSHEY, Pa. Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as new assortments to feed trick-or-treaters.

Hershey said that its Reese’s peanut butter cups will be in pumpkin shapes for the season, and its iconic Hershey’s Kisses will be disguised in silver, black and orange foil.

Additionally, Hershey is introducing new assortments, including: Twizzlers 120 snack-size pieces assortment; Hershey’s Cookies ‘N’ Creme jumbo-bag snack-size treats; Hershey’s chocolate assortment with 100 snack-size pieces, which include Kit Kat, York Peppermint Patties, Mr. Goodbar and more; and Hershey’s candy assortment with 100 snack-size packages that include Jolly Rancher lollipops, Whoppers malted milk balls and Milk Duds candy.

Hershey’s confections are available at retailers nationwide.

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Atkins Nutritionals expands three lines with new offerings

BY Allison Cerra

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.

"We constantly listen to our customers so we can bring them the best-tasting bars and snacks, without the added sugars and extra carbs. The concept of a low-carb cookie tested extremely well with Atkins followers and weight-conscious consumers," said Atkins CEO Monty Sharma. "Our new products will help people manage their weight without sacrificing great taste, enabling them to enjoy Atkins as a healthy lifestyle."

 

New Atkins products include:

  • Advantage — coconut almond delight bar (SRP $6.99 for a five-pack) and chocolate chip cookie dough bar (SRP $9.49 for a five-pack);
  • Day Break — chocolate hazelnut bar (SRP $6.49 for a five-pack); and
  • Endulge — chewy peanut butter cookie (SRP $5.99 for a five-pack) and double chocolate chunk cookie (SRP $5.99 for a five-pack).

 

The new flavors will be available online and in stores nationwide Oct. 31.

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Pampers taps Barbara Bermudo for unique partnership

BY Allison Cerra

MIAMI Pampers is looking to connect with Hispanic consumers through a partnership with Spanish-language television newscaster Barbara Bermudo.

As part of the deal, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby’s development and well-being.

 

"Pampers believes that every baby is precious. We are devoted to offering parents much more than just diapers and baby products. That’s why we are listening to moms to find out what can make the most difference for each mom and her baby," said Pampers VP Jodi Allen. "Bermudo’s understanding of the challenges and worries that Latina moms face, and unique perspective as a journalist and an experienced mom, makes her an ideal partner as we create resources to make things better for every mom and every baby."

 

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