HEALTH

Heritage Labs unveils home blood glucose monitoring kit

BY Michael Johnsen

BASKING RIDGE, N.J. Heritage Labs, a division of Hooper Holmes, last week introduced the Appraise Home A1c Kit, a new at-home consumer product that measures the average blood glucose level of diabetics and potential diabetics.

“The home testing market has significantly expanded in recent years as more consumers seek to control their health care costs,” stated Roy Bubbs, president and chief executive officer of Hooper Holmes. “This is a natural area of opportunity for us, as we operate one of the most efficient, high quality labs in the country that is also an FDA-approved manufacturer of collection kits. We believe that Wal-Mart’s decision to stock our product in their stores nationwide validates the kit as an accurate and affordable way to reduce the health risks associated with diabetes. In the weeks ahead, we will be expanding distribution to additional retail channels.”

At Wal-Mart, the kit is marketed as the Reli-On A1C Test. The test is also available under Heritage Labs’ Appraise brand in other retail locations nationwide, including Rite Aid.

Results are delivered online or in the mail within a few days.

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Bayer to provide diabetes care guide, webinars

BY Michael Johnsen

TARRYTOWN, N.Y. Bayer Diabetes Care last week announced that it is providing The 7 Habits of Highly Effective People with Diabetes Workbook, authored by Stephen Covey, and a companion guide to healthcare professionals and a new partnership with Fit4D, an organization that provides personalized diabetes coaching.

“We received over 10,000 requests last year for The 7 Habits of Highly Effective People with Diabetes booklet indicating the strong demand for us to create additional resources,” stated Sandra Peterson, president of Bayer Diabetes Care. “With Dr. Covey’s help, we have designed this new guide to provide a valuable tool that addresses the challenges that healthcare professionals and people with diabetes face in managing the disease.”

The workbook outlines a step-by-step approach to applying Dr. Covey’s “7 Habits” to meeting the everyday challenges of life with diabetes.

Through the Fit4D partnership, Bayer will strengthen its educational offerings for people living with diabetes through various programs, including: educational webinars, interactive classes with Fit4D coaches, monthly tips and opportunities to win one-on-one personal coaching packages.

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Lanisoh new diaper rash ointment available

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh Laboratories on Wednesday announced the launch of a new Lansinoh Diaper Rash Ointment.

The new ointment contains Lansinoh’s HPA Lanolin, one of the leading products chosen by breastfeeding mothers for sore, cracked nipples. The diaper rash ointment is fragrance free, hypoallergenic and has a non-greasy texture that goes on white, rubs in clear and doesn’t make a mess. “This new diaper rash ointment bridges the gap between traditional white creams and clear ointments by bringing the best of both worlds,” stated Gina Ciagne, director of breastfeeding and consumer relations at Lansinoh. “By going on white, moms can see where they are applying the ointment and by rubbing in clear, there is no mess typically associated with diaper rash ointments.”

The formulation includes Lansinoh HPA Lanolin (15.5 percent), microfine zinc oxide (5.5 percent) and dimethicone (5 percent), an emollient.

“A few years ago, we expanded our product line of breastfeeding products into the baby skincare category with Lansinoh Clean and Condition Cloths baby wipes, enabling Lansinoh to provide moms with quality products for their breastfed babies,” Ciagne said. “When we looked to broaden our scope by incorporating Lansinoh HPA Lanolin into diaper rash ointment, we spoke to moms and found that ‘treats and prevents diaper rash’ and ‘easy to use’ were on the top of their list for what they wanted in a good quality diaper rash ointment.”

Ciagne noted that the diaper rash ointment is appropriate for all babies, not just those who are breastfed.

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