Herbal Essences taps Leighton Meester as new spokeswoman
CINCINNATI Procter & Gamble’s Herbal Essences brand has named Leighton Meester as its new global hair ambassador.
In her new role with Herbal Essences, Meester will be featured in print advertorials in national magazines starting this summer and on HerbalEssences.com and Facebook.
“We are thrilled that someone as vibrant and talented as Leighton has joined Herbal Essences. Leighton epitomizes the Herbal Essences Girl — a modern free spirit: daring, witty and who loves to explore her style opportunities and make the most of her look every day. We are extremely excited about sharing the luscious experience of the Herbal Essence collection through Leighton to women,” stated Julie Marchant-Houle, marketing director for Herbal Essences.
“I’m so happy to be working with Herbal Essences,” added Leighton, a multi-talented artist who has found fame for her range as an actress and for her appearances on the Red Carpet and at industry events. “It’s important for me that I partnered with a brand that I do use every day and I trust and I love. My hairstylist, Charles Baker Strahan, who is also the hairstylist for Herbal Essences, introduced me to the collection, and the products are truly incredible and make a real difference to the condition of my hair. I use it personally and I want to spread the word about it. Herbal Essences takes great care of my hair.”
Mac opens Times Square flagship
NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.
The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.
With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.
P&G announces new partnerships for Future Friendly initiative
CINCINNATI Procter & Gamble’s Future Friendly program will partner up with National Geographic and Earth Day Network to enhance the conservation education platform.
P&G said its Future Friendly program — designed to empower consumers in making simple household changes that help save water and energy and reduce waste — will be supported through the two partnerships: Future Friendly’s collaboration with the National Geographic Society will provide interactive conservation tools for consumers, while the Earth Day Network partnership will promote awareness-raising activities.
Conservation education material developed specifically for Future Friendly by National Geographic and will be available online at FutureFriendly.com, in addition to the program’s Facebook fan page, P&G said. Similarly, Future Friendly will act as a co-presenting sponsor of the Earth Day 2010 40th Anniversary event with Earth Day Network in Washington, which will reinforce the important role all persons play in promoting the health of our planet. In addition to education-focused activities surrounding the anniversary, Future Friendly also is the exclusive sponsor of the Earth Day Network’s “Billion Acts of Green” iPhone and Facebook applications, P&G said. The “Billion Acts of Green” global grassroots campaign seeks to inspire conservation through an interactive Web site and other social media tools that enable people to make a pledge to improve their environmental impact and promote other environmentally-beneficial habits to friends and family via social media channels.
“One of the central components of the Future Friendly program is to collaborate with external partners and outside experts to develop innovative ways to reach consumers with our conservation message,” said Kirk Perry, P&G VP, North America. “We see the promotion of in-home conservation habits as an important sustainability effort and the program reflects our approach to enabling the mainstream consumer to reduce her use of natural resources.”