Herbal Essences taps Leighton Meester as new spokeswoman
CINCINNATI Procter & Gamble’s Herbal Essences brand has named Leighton Meester as its new global hair ambassador.
In her new role with Herbal Essences, Meester will be featured in print advertorials in national magazines starting this summer and on HerbalEssences.com and Facebook.
“We are thrilled that someone as vibrant and talented as Leighton has joined Herbal Essences. Leighton epitomizes the Herbal Essences Girl — a modern free spirit: daring, witty and who loves to explore her style opportunities and make the most of her look every day. We are extremely excited about sharing the luscious experience of the Herbal Essence collection through Leighton to women,” stated Julie Marchant-Houle, marketing director for Herbal Essences.
“I’m so happy to be working with Herbal Essences,” added Leighton, a multi-talented artist who has found fame for her range as an actress and for her appearances on the Red Carpet and at industry events. “It’s important for me that I partnered with a brand that I do use every day and I trust and I love. My hairstylist, Charles Baker Strahan, who is also the hairstylist for Herbal Essences, introduced me to the collection, and the products are truly incredible and make a real difference to the condition of my hair. I use it personally and I want to spread the word about it. Herbal Essences takes great care of my hair.”
Mac opens Times Square flagship
NEW YORK Mac Cosmetics has opened the doors of its flagship in Manhattan’s Times Square.
The 1,700-sq.-ft. store is located on Broadway between 46th and 47th Streets and shares the block with two high-profile projects still in development: Forever 21 and Disney Store.
With its glossy black finishes and streamlined edges, the new Mac store has a dramatic, high-tech look, with glossy black finishes, makeup counters surrounded by LED screens and touch-screen computers to assist shoppers.
Veet debuts new Suprem’Essence line
PARSIPPANY, N.J. Veet, a hair depilatory brand by Reckitt Benckiser, has introduced just in time for summer its new Suprem’Essence line of hair removal products.
The formulation is made with essential oils and has a new rose fragrance.
“Women can trust Veet to provide them not only with the ultimate in at-home hair removal but also the spontaneity and freedom from inhibition that razors can’t provide,” stated Veet senior brand manager Ashwini Dumaswala. “Adding the new rose scent to the Veet experience is a benefit we are proud to provide.”
The products, available as of April 1, come in a gel cream tube, pump or spray-on format. The formulas promise to remove unwanted hair in three minutes for results that last up to twice as long as shaving.