HEALTH

Herb Baer named chief marketing officer of Water-Jel

BY Michael Johnsen

CARLSTADT, N.J. Water-Jel Technologies last week named Herb Baer its new chief marketing officer and vice president, consumer sales, the company announced Friday.

“We created this new position to help drive the growth we foresee in both existing and new channels,” stated Water-Jel president Michael Pisani. “Baer’s new goals are to set the direction for Water-Jel’s go-to-market strategies, increase brand and product awareness and develop and market new products through the industrial and retail channels.”

Water-Jel Technologies provides Emergency Medical Services, Industrial Safety professionals and the United States Military with emergency first aid burn care products. In addition to the company’s burn care line, Water-Jel markets WATER-JEL Burn Jel Plus and other burn products as well as Kidz Health Children’s Adhesive Bandages, and licensed character personal toiletry products to consumers through a variety of drug and national discount stores.

Baer has two decades of experience with Fuji Photo Film USA, where he held vice-president level marketing and sales roles across a wide section of channels.

Baer earned his Bachelors degree in Economics and Human Kinetics from Rutgers University and his Masters degree in Sports Management from Adelphi University.

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Diabetes association introduces prevention kit aimed at Hispanic communities

BY Michael Johnsen

ALEXANDRIA, Va. The American Diabetes Association on Thursday introduced a new Adult Prevention Toolkit designed specifically for community-based and faith-based organizations in Hispanic communities.

“Personal health matters such as diabetes can be a sensitive subject among Latino communities,” stated Lurelean Gaines, chair of the American Diabetes Association’s National Latino Subcommittee. “We want to change that in a culturally sensitive way. The American Diabetes Association provides a wealth of relevant information specifically for Hispanic/Latino populations, so health issues can move from personal or individual challenges, to broader community-based solutions.”

The toolkit provides organizations with comprehensive and culturally relevant information on diabetes and healthy living. Throughout Hispanic Heritage Month, the American Diabetes Association will also be hosting Feria de Salud Por Tu Familia, an outdoor Latino health festival in cities across the United States.

Feria de Salud Por Tu Familia is an outdoor community event sponsored by the American Diabetes Association that captures the elements of a festive street fair while communicating the importance of making healthy lifestyle choices for the entire Hispanic/Latino family. Elements of this event include music, dancing, cooking demonstrations, nutritional information, and speakers on topics related to diabetes. This autumn, Feria events will officially launch on Sept. 13 in New York City’s South Bronx. Other Feria events will be held in Laredo, Texas on Sept. 20; San Jose, Calif. on Sept 21; and in both Dallas and Miami on Sept. 27. There will also be one Feria in November in Los Angeles,.

The Association is targeting community and faith-based organizations with this special resource because they play a critical role in providing important health information and services in Hispanic/Latino communities. Each toolkit contains educational materials, including bilingual brochures, recipe samplers, posters, and healthy lifestyle tip sheets. community-based and faith-based organizations conducting outreach to Hispanic/Latino communities can order a free copy of the Adult Prevention Toolkit by calling 1-800-DIABETES.

The timing of the release correlated with the beginning of National Hispanic Heritage Month.

The toolkit was funded through a grant from the Abbott Fund.

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Duane Reade to carry Florastor probiotics

BY Michael Johnsen

SAN BRUNO, Calif. Biocodex, the French maker of the popular yeast-based probiotic products Florastor and Florastor Kids, recently started shipping products to New York City-based Duane Reade.

This new retail development is a result of local support from the Biocodex sales force and its work with Morgan “We’re very excited about this deal with Duane Reade,” stated Mary Berry, U.S. marketing manager for Biocodex. “It’s a great opportunity for the Florastor brand to reach a new consumer base. … Our acquisition of Duane Reade shelf space will elevate Florastor from its present position as a ‘behind the counter OTC’ product, to a highly profitable ‘on-shelf’ SKU.”

Duane Reade will stock Florastor and Florastor Kids in the digestive (anti-diarrheal) set, near products like Imodium, reported Mark Schumacher, the digestive care category manager at Duane Reade.

“Florastor is typically recommended by doctors and pharmacists for the prevention and management of diarrhea, which is why we think it’s a natural fit for the anti-diarrheal aisle in Duane Reade stores, rather than in the vitamin/supplement section,” Schumacher said. “By placing Florastor on shelves in the digestive set, we’re providing our consumers with an alternative and more natural way to prevent and treat diarrhea and its symptoms.”

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