Henkel expanding Tone, Dial brands with new body washes
NEW YORK Tone and Dial, both Henkel brands, are looking to launch in March the new Tone Daily Detox purifying body wash with white clay and pink jasmine, and Dial NutriSkin body wash.
The new Tone Daily Detox purifying body wash with white clay and pink jasmine exfoliates, removing dull, dry skin. The cream-based formula is infused with an essence of pink jasmine and vitamin E. The suggested retail price is $3.99.
The new Dial NutriSkin with fruit oil body wash is packed with a combination of hydrating fruit oils and soothing extracts to leave skin feeling soft and revitalized. The body wash is available in two combinations: grapeseed oil and lemongrass, and cherry seed oil and mint. The suggested retail price is $3.99 each.
Giving hair a ‘soft lift’
NEW YORK —Garnier is taking hair color to a new level in 2010 with the launch of Garnier HerbaShine color cream with bamboo extract, the first and only ammonia-free hair color with bamboo extract that offers a “soft lift” in color in 10 minutes.
The new hair color is ideal for those who are new to coloring their hair, whether it be at-home color or salon-applied, and those who are looking to curb spending by coloring their own hair or trying to prolong time between salon visits.
In March 2009, the Professional Beauty Association, which is comprised of salons, spas, distributors and manufacturers, acknowledged the downward pressures facing hair salons. Trends identified by the PBA included longer periods between coloring appointments and consumers coloring their own hair.
The new HerbaShine is neither a semi-permanent nor a demi-permanent, but is what Garnier refers to as a “soft lift” because it can lift hair up to a single level, covers gray up to 70% and provides natural results without an obvious root line.
The new Garner HerbaShine, available in 18 shades, has a suggested retail price of $7.99.
FRANKLIN, Wis. —What do Sandra Bullock, Tobey Maguire, Meryl Streep and Bill Paxton all have in common? Three things—they’ve all been nominated for Golden Globe Awards, they’ve all starred in movies with Kevin Bacon and while they’re in the Golden Globe green room, they’ll all be sporting Carma Labs’ Carmex lip balm products.
Carma Labs is one of the sponsor’s of this year’s Golden Globes Charitable Giving Event, where celebrity guests will be piecing together a gift bag to be auctioned off with the proceeds going to the charity of their choice. Carmex also will be included in a nominee gift bag given to the top 10 female nominees, and other Carmex samples will be distributed to more than 125 celebrities and media representatives at the event.
Word-of-mouth and viral online campaigns have made Carmex the No. 4 leading lip balm sold at mass, according to Information Resources Inc.