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‘The Help’ debuts at retail

BY Allison Cerra

NEW YORK — A film based on a bestselling novel by Kathryn Stockett will make its debut in Blu-ray combo pack, DVD, digital download and on-demand formats on Dec. 6.

"The Help," starring Emma Stone, Viola Davis, Octavia Spencer and Bryce Dallas Howard, tells the story of women in the the 1960s South who build an unlikely friendship around a secret writing project.

"The Help" has been packaged as follows:

  • 3-disc Blu-ray combo pack (Blu-ray, DVD and digital copy) for $44.99;

  • 2-disc Blu-ray combo pack (Blu-ray and DVD) for $39.99;

  • Single-disc DVD for $29.99;

  • High-definition digital download for $39.99; and

  • Standard-definition digital download for $29.99.

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ValueCentric introduces market insight service powered by Walgreens data

BY Michael Johnsen

ORCHARD PARK, N.Y. — ValueCentric on Wednesday announced it has reached an agreement with Walgreens that will allow ValueCentric to deliver channel- and store-level data services that provide pharmaceutical market insights based on retail data.

“I am extremely pleased that Walgreens has selected ValueCentric and our ValueTrak platform to bring innovative marketing and data programs to its manufacturer community,” stated Dave Janca, CEO ValueCentric. “Walgreens has a clear understanding of the value of working closer with manufacturers and providing them with unprecedented views into their distribution network in near real-time. Together, we are meeting the growing need for better and timelier information that manufacturers can easily access through ValueTrak to drive improved decision-making and business results.”

The new data services already have been delivered to several manufacturers, enabling them to more effectively execute product launches, analyze the performance of their product portfolios, and improve the accuracy of forecasts and financial projections, ValueCentric stated. The initial program offering provides for the reporting of data, such as daily inventory at Walgreens distribution centers, sales through both Walgreens and wholesaler distribution centers into all Walgreens stores, pharmacy decile reports and daily store-level inventory.

"The importance of maximizing brand potential across the product life cycle and providing better customer service at all levels of the supply chain has never been greater," the company stated. "Actual data, which is trusted by all parties and delivered in near real-time, now makes it possible for manufacturers to immediately understand and respond to market events and to gauge the effectiveness of various marketing programs they may be running."

 

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Packaged Facts: Pet drug sales to reach $6.7 billion in 2011

BY DSN STAFF

NEW YORK — While sales figures for pharmaceuticals are frequently reported on, drugs for people’s four-legged friends also are a money maker.

According to Packaged Facts, a division of MarketResearch.com, retail sales of pet medications — including sales through retail stores, online retailers and veterinarians — will reach $6.7 billion this year.

A new report from the firm, "Pet Medications in the U.S.," mass market channels are the least involved in pet medications among retailers. But online pharmacies, including those of Target and Walmart, have expanded their product range. Currently, according to the firm’s May-June 2011 Pet Owner Survey, 71% of prescription-only heartworm medications and 40% of nonprescription flea and tick spot-ons continue to be sold through veterinarians, which for many years "have been in the catbird seat" in pet medication sales.

"The underpinnings of the U.S. pet industry remain strong, and the outlook is especially favorable for all things pet-related," Packaged Facts publisher David Sprinkle said.

In some ways, trends driving pet medications seem to mirror the ones driving human medications. "Taking into account market drivers including the aging pet population, pet obesity and the heavy involvement of major pharmaceuticals companies, pet medications sales should return to their pre-recession rates of growth over the next few years, with annual percentage gains projected at 10% by 2015."


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