BEAUTY CARE

Hello adds new oral care line for children

BY Antoinette Alexander

MONTCLAIR, N.J. — Oral care brand Hello products has revamped its packaging and bolstered its lineup with new toothpaste flavors and a brand new line of mint-free pastes for children.

The new colorful tubes of the original flavors — Supermint, Pink Grapefruit Mint, and Mojito Mint — will be available at retailers nationwide, including Target, Walgreens, Duane Reade, Wakefern and Ahold.  
 
Launching exclusively at select Target stores and Target.com, is the newest flavor, Peach Mango Mint. Also exclusively at Target is hello’s new kids’ line, featuring the same cavity-fighting formula, but in mint-free flavors. Flavors include Green Apple, Bubble Gum and Blue Raspberry.   
 

 
 

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New P&G manufacturing plant to serve Eastern United States

BY Antoinette Alexander

CINCINNATI — Procter & Gamble will build a multi-category manufacturing facility in Berkeley County, W. Va., marking the company’s first plant in West Virginia and only its second new site in the United States since 1971.

The plant is slated to open in 2017. The facility represents a capital investment of approximately $500 million and will produce multiple P&G brands when it is fully operational. Currently, P&G’s U. S. operations include 29 plants in 21 states.

The new, multi-category manufacturing plant is part of a redesign of P&G’s North American supply network. “This new plant will leverage economies of scale and standardized manufacturing platforms to P&G’s advantage by allowing us to produce multiple brands at one strategic location,” said Yannis Skoufalos, P&G’s global product supply officer.

The Eastern Panhandle of West Virginia also positions P&G to utilize its new distribution center network, which includes large facilities in Georgia, Ohio and Pennsylvania. “This will enable us to rapidly and efficiently serve retail customers and consumers throughout the eastern half of the United States, reaching 80% of them within one-day transit,”  Skoufalos said.
 

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APhA Foundation aims to promote the importance of oral health via America’s ToothFairy partnership

BY Antoinette Alexander

WASHINGTON — As part of its ongoing exploration of how pharmacists can engage in interdisciplinary efforts to promote oral health, the American Pharmacists Association Foundation has teamed up with America’s ToothFairy: National Children’s Oral Health Foundation.

“With more than 250 million people passing through the doors of a community pharmacy every week, we believe that pharmacists can play an important role in promoting oral health and preventing tooth decay,” said Benjamin Bluml, APhA Foundation SVP, research and innovation.

Throughout the month of February, National Children’s Dental Health Month, America’s ToothFairy will hold its second annual Smile Drive — a national campaign to collect toothbrushes, toothpaste, floss and rinse for at-risk children. In February 2014, more than 430,000 oral care products were collected and delivered to children in need, helping address one of the most prevalent chronic childhood illnesses in the United States — pediatric dental disease. The APhA Foundation encourages pharmacies to participate by registering on the America’s ToothFairy web site, which also provides a downloadable promotional toolkit.

“Many people are not aware how closely linked oral health is with your general health,” said Mindy Smith, APhA Foundation executive director. “Our partnership with America’s ToothFairy is a significant opportunity to impact families across the country by raising awareness of untreated oral disease as a leading health concern for children.”

“We are proud to partner with the American Pharmacists Association Foundation, recognizing the critical role of pharmacists in the health and well-being of children and their families,” said Fern Ingber, America’s ToothFairy president and CEO. “We believe that the expansion of our Smile Drives into pharmacies will emphasize the importance of preventative care and positive oral health behaviors.”
 

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