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Hellmann’s, Best Foods team up with celebrity chef Bobby Flay

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — In honor of America’s sandwich fans, two mayonnaise brands have teamed up with a celebrity chef to share sandwich-making tips, tricks, techniques and secrets.

Hellmann’s and Best Foods brands have partnered with chef Bobby Flay on Hellmann’s Facebook fan page to help honor America’s passionate preferences for building the perfect sandwich. Additionally, fans also have the opportunity to build their perfect sandwich and enter the Hellmann’s Build Your Perfect Sandwich Sweepstakes for a chance to win such prizes as a kitchen essentials bundle, grocery gift cards, and Hellmann’s and Best Foods products.

The contest ends Aug. 15, the mayonnaise brands said.

"We’re delighted to be partnering with Bobby Flay once again as we help people everywhere build their perfect sandwich by offering a wide variety of inspiring recipe ideas and sandwich-making tips," Hellmann’s and Best Foods senior brand manager Melissa Weingarten said.

For more information on the partnership and sweepstakes, click here.

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Kellogg names new SVP global supply chain

BY Allison Cerra

BATTLE CREEK, Mich. — A former PepsiCo executive has joined Kellogg’s as its new SVP global supply chain.

Steven Sterling, who most recently served as group VP operations for Pepsi’s Frito-Lay division, joined Kellogg’s on Friday. He will serve as a member of the company’s executive leadership team and report to Kellogg president and CEO John Bryant.

"Steve brings more than two decades of strong manufacturing experience with major consumer packaged goods companies to this critical role for Kellogg," Bryant said. "His extensive knowledge in manufacturing is complemented by his strong capabilities in the areas of logistics and procurement."

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Soy market slumps, Mintel reports

BY Allison Cerra

CHICAGO — Despite soy’s reputation as a good-for-you superfood, the soy market has declined 16% from 2008 to 2010, according to Mintel.

The research firm said that the decline — which could be attributed to customers cutting back on premium-priced soy items, competition from other foods and beverages that provide similar benefits and perhaps better taste — also could factor into the drop in soy sales.

Looking ahead, Mintel projected that the market for soy food and beverages will decline an additional 17% during 2010 to 2012, primarily due to several factors, including competitive non-soy-based product threats, higher ingredient prices passed on to consumers, soy burnout and soy allergies.

"Aside from the depressed economy, consumers are experiencing soy burnout," Mintel senior analyst David Browne said. "Not too long ago, American consumers were told soy is a superfood that they can’t get enough of, but now they’re hearing that they may be getting too much. With soy aversion now a relevant concern, there are tons of competitive products available that have made it easy to switch to something new."

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