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Hellmann’s, Best Foods mayonnaise launch ‘Real Food Project’

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. Mayonnaise brands Hellmann’s and Best Foods are launching the “Real Food Project,” a nationwide initiative created to identify everyday dinner dilemmas. The mission: To help Americans eat more real Ffood –– one great-tasting meal at a time.

The campaign, which kicks off on Wednesday, features celebrity chef Bobby Flay and actress and aspiring “Real Food” mom Lori Loughlin unveil the “Real Food Project” on Hellmanns.com, a comprehensive online resource offering tips and ideas on how to create real meals. Additionally, “The Real Food Project” features a series of entertaining how-to tutorials –– starring Flay –– to give parents the tools and techniques to prepare great-tasting, at-home meals for their families.

“The ‘Real Food Project’ is a bold initiative. The centerpiece is our Web site, which is a resource that provides moms with the tools and inspiration she needs to create simple, delicious, real food her family will love,” said Jamey Fish, Hellmann’s and Best Foods senior brand manager.

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3 Musketeers Truffle Crisp partners with E! correspondent

BY Allison Cerra

HACKETTSTOWN, N.J. The newest 3 Musketeers candy has teamed up with E! News host Giuliana Rancic to celebrate its launch.

Each bar of the newest 3 Musketeers, which officially launched last month, contains a truffle sitting on a crisp layer of meringue enrobed in velvety chocolate. In line with the partnership, 3 Musketeers Truffle Crisp bar is offering fans the opportunity to meet Rancic in Los Angeles for a special lunch. Between now and April 23, consumers ages 18 years and older can visit Facebook.com/3musketeers, click on the contest tab and detail in 25 words or less, “What would you rather share than a 3 Musketeers Truffle Crisp bar?” One grand-prize winner with the most creative and entertaining submission will be selected.

“I am excited about my partnership with 3 Musketeers and the opportunity to enjoy an afternoon with a fan,” Rancic said. “Since the 3 Musketeers Truffle Crisp is rich enough to share, but you really won’t want to, I would rather share my experiences as an entertainment reporter than my Truffle Crisp, and am looking forward to hearing what others would rather share.”

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Crystal Light supports The Nature Conservancy with fundraising efforts

BY Allison Cerra

TARRYTOWN, N.Y. Crystal Light’s line of powdered beverages is collaborating with The Nature Conservancy, a leading conservation organization working around the world to protect nature and to help preserve fresh drinking water sources around the country.

In support of protecting fresh water and to celebrate World Water Day on Monday, Crystal Light is looking to raise up to $750,000 for the conservancy. Consumers can participate by purchasing Crystal Light products, in which 100% of the net profits will go to the conservancy to support river and lake projects across the United States.

In line with their fundraising efforts, Crystal Light also is offering fans an unforgettable experience –– an exclusive, one-night-only, World Water Day celebration concert with Grammy winner Sheryl Crow. The concert will be held March 22, at 8 p.m., at the Hammerstein Ballroom. Crystal Light will give 100% of the ticket price for the event to The Nature Conservancy.

“Water is at the heart of Crystal Light, which is why we’ve selected today, World Water Day, to launch some very exciting programs in support of one of our greatest natural resources,” said Steve Yucknut, VP sustainability for Kraft Foods. “We want to raise awareness across the country about the need to protect rivers and lakes right here in the U.S., key sources of clean, fresh drinking water.”

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