BEAUTY CARE

Helen of Troy reports positive Q4, fiscal-year results

BY Antoinette Alexander

EL PASO — Helen of Troy Limited, a designer, developer and marketer of brand-name household and personal care consumer products, posted a boost in fiscal year revenues in its personal care segment, primarily reflecting its March 2010 acquisition of the Pert Plus and Sure brands.

For the fiscal year ended Feb. 28, net revenue in the personal care division increased 9.4% to $491 million, compared with $449 million in the year-ago period.

For the fourth quarter, the segment posted net revenue of $113 million, up 11%, compared with $102 million in the year-ago period.

On a companywide basis, fiscal year revenue rose 20% to $777 million.

Fourth-quarter revenue soared 55.8% to $237 million.

"We are very pleased with our record fourth quarter and record fiscal-year results. We continue to make progress in achieving our strategic business objectives initiated during the past year. During the fourth quarter, we utilized $77.5 million of our available cash and $194 million of financing for the acquisition of the Kaz business, giving us entry into exciting new product categories, under the well-known and recognized Vicks, Braun and Honeywell brand names," Helen of Troy chairman, president and CEO Gerald Rubin said.

As previously reported, Helen of Troy completed the acquisition of Kaz on Dec. 31, 2010, creating the company’s new healthcare/home environment segment.

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Bonne Bell gets makeover, introduces new products

BY Antoinette Alexander

SANTA MONICA, Calif. — Cosmetic brand Bonne Bell has announced that it is entering 2011 with a fresh new look and on-trend products, as well as a new national advertising campaign and website.

Reflecting its "Color Starts Here" philosophy, the teen cosmetics brand launched in early April an updated national advertising campaign and website at Bonnebell.com. The redesigned site focuces on cosmetic education and aims to provide novice cosmetic users with detailed application instructions to create different looks.

New Bonne Bell products include:

  • Eye Define Set ($7.95), which is a set of six mini-sized eye define pencils in on-trend shades;

  • Eye Play Set ($7.95), which is a variety of 12 coordinated, on-trend eye shadows for creating the perfect look;

  • Face Play Kit ($10.95), which includes highlighting powder, rose-colored blush, powder bronzer, two shades of cream concealer and a brush applicator. It also comes with step-by-step instructions;

  • Lip Play Set ($7.95), which is a lip palette containing 12 shades of lip glosses that can be worn alone or in combination for a bolder, more dramatic lip; and

  • Lip D’votion lip gloss ($4.50), which is a long-wearing gloss in a twist-brush application for precise application.

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MZB Accessories helps Green Babies launch baby body care line

BY Antoinette Alexander

NEW YORK — Organic baby brand Green Babies has teamed up with manufacturer MZB Accessories to introduce its baby body care line at Whole Foods Markets throughout the Northeast region.

The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. Green Babies products retail for between $8.99 and $10.99.

"Green Babies’ track record for quality and safety in organic baby products is unparalleled," stated Amy Alperin, VP personal care division at MZB Accessories. "With MZB’s pedigree as one of the oldest and most established manufacturers, we’ve collaborated to make a wallet-friendly green product that every parent can bring home in their reusable shopping bag."

MZB Accessories — at the helm of the product’s design, production and distribution — counts Disney, Nickelodeon and Crayola among its children’s personal care licensing partners. Since 1994, Green Babies has been at the forefront of the natural and organic children’s care movement, offering certified organic cotton layette and clothing, wooden toys and natural parenting books.

The line contains plant- and fruit-derived, vegan and certified organic ingredients that are not tested on animals. Green Babies body care products are free of petroleum and phthalates and have been vetted by independent third-party labs to be hypoallergenic and tear-free. All product packaging is made with a minimum of 50% post-consuming recycling materials.

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