BEAUTY CARE

Helen of Troy announces acquisition closing of Infusium 23

BY Antoinette Alexander

EL PASO, Texas Helen of Troy has closed on its previously reported agreement to acquire the global Infusium 23 hair care business from Procter & Gamble.

“We are pleased to add Infusium 23 to the company’s existing portfolio of quality products. We have worked with [P&G] over the past month to help ensure a smooth transition of ownership for our retail customers and consumers. We are very excited about Infusium 23 and look forward to continuing its rich tradition of excellence in hair care,” stated Gerald Rubin, chairman, CEO and president.

As previously reported by Drug Store News, the Infusium 23 business will be integrated into Helen of Troy?s Idelle Labs division, which currently includes such brands as Vitalis, Final Net, Vitapointe and Condition 3-in-1.

It expects Infusium 23 will generate about $40 million in sales on an annualized basis with products that will be marketed into both retail and professional trade classes. It expects the acquisition to be accretive immediately

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Beauty Collection offers local consumers a tax break

BY Antoinette Alexander

LOS ANGELES Beauty Collection, a Los Angeles-based beauty products retailer with three locations in Southern California, is offering beauty mavens a tax break in April, and is encouraging other retailers to join the effort.

The move is in response to the state government?s move to increase sales tax by 1% beginning April 1. Some state consumers will see their local sales tax rate increase even more with additional district-level increases approved by counties and cities across the state, the company stated.

“It’s a really tough economic environment – the toughest I’ve ever seen,” stated Shawn Tavakoli, Beauty Collection CEO. “The recession is even hitting beauty retailers, a market segment that’s traditionally done fine in economic downturns. Meanwhile, our elected officials in Sacramento are doing the exact opposite of what they should be doing: they?re raising taxes.”

According to the company, many retailers have seen revenues drop by 25% or more and, during the month of February, the state’s unemployment reach 10.5%, stated Beauty Collection, citing data from the California Labor Market Review.

Beauty Collection represents more than 200 prestige and salon beauty brands with more than 30,000 products.

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Revlon’s ColorStay line expands with new liquid lipstick

BY Antoinette Alexander

NEW YORK Revlon has announced the launch of its new Revlon ColorStay Ultimate Liquid Lipstick, marking the first and only one-step lip color that features the exclusive ColorStay technology with comfortable food-proof wear for up to 12 hours in one step.

“Revlon’s ColorStay technology was a breakthrough and a first for the beauty industry in 1994. Today, as we celebrate the 15th anniversary of the ColorStay franchise, we are proud to introduce this unique and innovative next generation in ColorStay: Revlon ColorStay Ultimate Liquid Lipstick,” stated Chris Elshaw, EVP and general manager for the U.S. region at Revlon.

Revlon ColorStay Ultimate Liquid Lipstick is available in 20 full-coverage, soft satin shades. The television and print ad campaign will feature the debut of Jennifer Connelly, Revlon global brand ambassador and Academy Award-winning actress.

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